Back in April, Heinz asked people if they’d be interested in a pre-packaged combination of Mayonaise and Ketchup, or “Mayochup.”
Americans said YES and Heinz is delivering:
Want #mayochup in stores? 500,000 votes for “yes” and we’ll release it to you saucy Americans.— Heinz Ketchup (@HeinzKetchup_US) April 11, 2018
Condiments aren’t often a controversial topic but mayo and ketchup is an exception.
The combination has some people disgusted:
Mayochup looks gross— ?Duff Boy (@duffstatus_) September 19, 2018
Been seeing that #Mayochup has been trending all day. Saw what it was, I nearly threw up. I HATE mayonnaise AND ketchup. They're both gross.— John Morrow (@SuperJohnny25) September 19, 2018
I think I’ll now throw up ? #WorstCondimentEver— Jon P Whipple (@snoopy1957) September 18, 2018
Others are more open to the concept:
At first I was thinking #Mayochup sounds pretty gross. Then I realize I sometimes eat burgers that have ketchup and mayonnaise.— Davann Srey (@Dvann562) September 19, 2018
Idc how gross Mayochup sounds I’m down for it— Beaudacious (@BiggityBeau815) September 18, 2018
And some are flat-out excited for Mayochup:
True love ?❤️— Heinz Ketchup (@HeinzKetchup_US) April 23, 2018
Regardless of how you feel about the fusion, it is happening. Heinz has worked on the product and is releasing it in stores soon.
Not, yet Michelle. But we promise it's coming. #WorthTheWait— Heinz Ketchup (@HeinzKetchup_US) April 23, 2018
Heinz Director of Marketing Nicole Kulwicki called the sauce a “no-brainer” after seeing the enthusiasm:
After seeing the unprecedented passion surrounding this product, including the nearly one million votes on social media and 500,000 votes in favor of bringing it stateside, launching Mayochup in the U.S. was a no-brainer.
Heinz held a contest in which they asked fans to vote using #MayochupTHEIRCITY to be the first to have the tangy sauce on store shelves.
The three finalists were the most popular cities during the first poll: Brooklyn, Chicago, and Culver City. Voters still had the option to write in their own city in the final poll.
What does the winning city receive? There will be a Mayochup Food Truck serving up the saucy sauce and fries. Or you can taste the sauce alone.
Heinz might be excited about this new launch but there is nothing new about mixing mayonnaise and ketchup. Puerto Rican, South American, and Central American households have considered the fusion condiment to be a staple for a long time now.
Samantha Schmidt explained how these cultures use the sauce:
Sometimes adding a touch of garlic or adobo seasoning, Puerto Ricans smother it on just about anything fried: mofongo and tostones — both made with fried plantains — yuca, french fries, and more.
In fact, there is a pre-packaged sauce similar to the one Heinz is releasing.
Puerto Ricans have been, and probably will be, loyal to this sauce for years:
Utah also claims the sauce has been a part of their lifestyle waaaaaaay before the condiment giant ever came into the picture.
Locals call it Fry Sauce:
Isn’t mayochup basically just bottling Utah fry sauce?— Heather Ure (@riotheatherrr) September 19, 2018
Is it weird that I am filled with rage over #Mayochup— Austin Horton (@austinhorton) September 18, 2018
It's pronounced FRY SAUCE, and we've had it in Utah since 1847
Its called fry sauce ??♀️— Ali C. (@alic2583) September 17, 2018
Heinz is open to both names, spreading the love and, of course, spreading the sauce.
Fry sauce, Mayochup, mayo ketchup — call it whatever you want.
Mayochup is set to hit stores sometime this month.
Bring me the mayochup! pic.twitter.com/QxWkCfFQrV— courtney (@CourtneySF) September 18, 2018