A couple of greeting cards went viral when shared on Twitter. They’ve been criticized for promoting a sexist message.
The cards in question display two messages, somewhat innocuous by themselves, but when taken together and combined further with the colored envelopes, reinforce gender stereotypes.
The first card is paired with a pink envelope and says,
“You’re the kind of girl I’d buy flowers for”
The second comes with a blue envelope with the message,
“You’re the kind of boy I’d make a sandwich for”
The cards were shared online by U.K.-based writer and actor Natasha Hodgson.
Ahh yes the two sides of heterosexuality, commerce and toil pic.twitter.com/0mFnufFxEV— Natasha Hodgson (@NatashaHodgson) April 5, 2019
There were many who initially dismissed the criticism, insulting anyone who was offended by the cards.
When are people going to stop moaning over every little thing in life? Boo hoo, someone done something you don’t like. Guess what, you can just choose to ignore it and move on instead of crying over everything that doesn’t fit in with your way of thinking.— Keith Hanley (@bittasweetchinm) April 6, 2019
However, it’s not so simple.
To start, these cards reinforce a heteronormative stance that helps isolate those who do not fit within it. It’s not just defining people as a girl or a boy, but limiting what it means to be a girl or a boy.
The blue card is particularly egregious, as it uses the common trope of having a woman make a man a sandwich.
It’s old, not clever, and people are tired of it.
"Get back in the kitchen" is never a great greeting card message https://t.co/snP50Kr3VA— NullSpace Gaming (@NullSpaceGaming) April 9, 2019
Burn it. Burn it all. https://t.co/CfWrooo71V— Heather Sunshine ☀️ ????????️#20BiTeen (@ragdoll_riot) April 6, 2019
funny how some parents have an issue with their kids knowing LGBT exist but are somehow ok with them growing up in a world where this crap is normalised https://t.co/95T5LII8ai— Louis Staples (@LouisStaples) April 8, 2019
Second, plenty of people who would like to put down the “snowflakes” for being so offended over these cards would also get offended at anything that tries to be more inclusive.
Somehow, bringing up the idea that a person can be attracted to the same or multiple genders is propaganda, but making fun of these cards is a sign you’re too sensitive.
So maybe think before you dismiss the criticism of these cards.
oh Trent, isn't it SO FUNNY how a person can be so offended by a thing that has no impact on their lives whatsoever that they take valuable time out of their day to actually Tweet about it?! What a world we live in, Trent!— Franki Burke (@frankiburke) April 9, 2019
Repeatedly. Almost every boyfriend I've ever had. They like having the colour.— Sorcy-hates-nazis (@Sorcyress) April 6, 2019
Hello. Hi. Where do you see outrage in her tweet?— Franki Burke (@frankiburke) April 9, 2019
The post was retweeted almost 5000 times, and has well over 20k likes.
Natasha neglected to mention the name of the store selling the cards, but honestly, you can probably find them, or similar, at any store that sells greeting cards.
Just know, they’re probably cursed.
Actually cursed pic.twitter.com/ycRk05z9Gf— Amber (@alloyd93) April 6, 2019