A vegan cafe in Sydney, Australia permanently closed after the owner sparked intense outrage with a barrage of questionable content all over the business’ social media pages.
Most notably, owner Mark Da Costa dubbed the cafe a “safe zone” for the straight community in a recent Instagram post.
Most of the cafe’s social media pages were deleted along with the announced closure.
But of course, the internet did its work to take some screenshots like this one.
People couldn’t believe what they were seeing.
Anyone have Vegan Restaurant in Sydney declares themselves a straight safe space after coming out in support of Trump on their 2020 bingo? I think I might have. pic.twitter.com/cwJCMylMTA
— Brendan Maclean (@macleanbrendan) October 31, 2020
Where is this restaurant??? Not a chance I’ll be frequenting it, but I’m appalled!
— C.H. Armstrong (Cathie) (@C_H_Armstrong) October 31, 2020
Looks like the garbage is taking itself out
— 🎂🧁🍰 cakeandmadness 🍰🧁🎂 (@cakeandmadness) October 31, 2020
🏳️🌈🏳️🌈🏳️🌈Shaking my head that people still think this is okay in 2020. Makes me sick to be honest 🏳️🌈🏳️🌈🏳️🌈
— Caroline Hutton (@Calliemelbourne) October 31, 2020
And the temperature only increased when Da Costa posted a defensive video of himself cussing out any and all people that disagreed with him.
WARNING: NSFW language
Posting this on your business Instagram is A Choice pic.twitter.com/lqN2cbv1DP
— Jenna Guillaume (@JennaGuillaume) October 31, 2020
Some even contacted the official Hale & Hearty account to express concern.
They were met with toxic intolerance.
Despite the backlash, the Hale & Hearty made one final stand against all things tolerant and welcoming.
He held a MAGA night on November 3, election day in the U.S. despite the cafe being in Australia.
Again, people were both outraged and utterly confused.
makes sense to appeal to the huge australian vegan trump supporter demographic
— Naomi Higgins (@nomstrositi) November 1, 2020
what on earth this is utterly mystifying
— [redacted] (@do_not_test_me) November 1, 2020
Seems like a very poor business decision to preference the 2 or 3 Trump supporting vegans ahead of thousands of vegans who think Trump is appalling.
— 💧Johnb (@johnnyglebe) November 2, 2020
But it all eventually caught up to Da Costa.
In a final post to Instagram, he announced the impending closure of the Hale & Hearty.
Bye Felicia! 💋
Hale and Hearty Waterloo cafe have announced they’re closing after the backlash to their claim last week that the ‘gay community… aren’t welcome here’ and that they were a ‘straight sydney safe zone’. 😳 😳 😳 pic.twitter.com/3zguhdoHhy
— James Breko (@breko) November 16, 2020
Twitter users rejoiced.
Good riddance! These people have no place in Waterloo.
— 𝔐𝔬𝔯𝔟𝔦𝔡𝔡𝔞 𝔇𝔢𝔰𝔱𝔦𝔫𝔶 ☆ミ306-232 (@realemmcee) November 16, 2020
Gratifying to see that Sydney consumers don’t tolerate this kind of behavior!
— Lexie (@girlwhowrites) November 16, 2020
And that is what happens when a small business owner allows their unpopular privately held principles to override their business decisions.