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Build-A-Bear Forced To Shut Down ‘Pay Your Age’ Event Citing ‘Safety Concerns’ Due To Massive Crowds

On Thursday, July 12, Build-a-Bear flew too close to the sun, and customers got burned.

The customized stuffed animal retailer was offering what they described as “the company’s biggest in-store deal ever: a “pay your age” event where the customer’s age determines what they pay for a new stuffed friend.

Build-a-Bear expected increased sales, but nobody expected endless lines wrapping around entire shopping malls, clogging traffic and causing a safety hazard.

In the late morning, Build-a-Bear was forced to shut down their lines, posting to Facebook:

Per local authorities, we cannot accept additional guests at our locations due to crowds and safety concerns. We have closed lines in our U.S. and Canada stores.

Build-a-Bear is hoping to make things up to their customers soon:

We understand some guests are disappointed and we will reach out directly as soon as possible.

How long does a line have to be for the authorities to shut it down?” Well, this long:

@buildabear ? More like #buildaDONT #HOLYSHIT #BEAVERCREEK #FAIRFIELDCOMMONS can I get a rain check?ETA: since everyone keeps asking what’s going on, it was “Build Your Age Day” at Build-a-Bear. Naturally everyone and their neighbors baby showed up. We got there ahead of 9 (the mall opens at 9) and it was jam packed.

Posted by Jessica Hawkins on Thursday, July 12, 2018

Though waiting in a line that long seems pretty extreme, customer Abbie Murison describes her family’s motivations after three hours:

Then you get committed. You’ve stayed for so long and then you get closer and closer. By the time we got to the ropes, we’re like: ‘We’re good.’ It was really long — really long. But worth it. The kids are so happy now.

Of course, the experience still takes its toll:

There’ll be lots of wine therapy after this. I’m going home for wine therapy.

Twitter was pretty amused by the Build-a-Bear mania:

Congratulations to everyone who survived the Build-a-Bear Pay-Your-Age 2018 lines!

 

H/T – Global News, BBC

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Written by Collin Gossel

Collin Gossel is a writer and comedian living in Brooklyn, New York, but there are nights when he looks up at the stars and wistfully thinks to himself “there’s got to be more out there…” You can catch Collin improvising new musicals every Tuesday night at the Magnet Theater’s Musical Megawatt, or follow his unfiltered thoughts on Twitter and Instagram @CollinGossel.--