Fashion house Bstroy is known for designs highlighting some of the worst aspects of our society. Many feel their latest effort has crossed a line, however.
In a recent series of Instagram images, the designers revealed their latest series of hoodies, inspired by especially deadly American school shootings.
Each hoodie bears the name of a school where a shooting took place (Columbine, Sandy Hook, Stoneman Douglas, Virginia Tech, etc.). Even more uncomfortably, each hoodie is riddled with what appear to be bullet holes.
Many people, including students and activists connected with the schools themselves, have spoken out against the company monetizing the terrible tragedy real families had to deal with.
The Vicki Soto Memorial Fund, named after the teacher who gave her own life at Sandy Hook to protect her students, wrote on Instagram:
“As a Sandy Hook family, what you are doing here is absolutely disgusting, hurtful, wrong and disrespectful. You’ll never know what our family went through after Vicki died protecting her students. Our pain is not to be used for your fashion.”
Many echoed that sentiment.
Company debuts Stoneman Douglas school— Stone 🥶 (@stonecold2050) September 17, 2019
I know the fashion industry can be incredibly & humorously aloof regarding everyday societal norms
Selling a hoodie with fake bullet holes? When did kids being murdered become a fashion statement? https://t.co/i98vBfJNod
Kyle Kashuv, a survivor of the Stoneman Douglas shooting, wrote:
“I would just like to say, what actual the h*** is wrong with you. God**** monetizing off a school shooting.”
Oh wow this new hoodie line has school shooting sites and fake bullet holes. Very normal. Great gift idea for your local provocateur who only wants to stir the pot. pic.twitter.com/hRhcDCfxqE— Tad DeLay (@taddelay) September 18, 2019
Brick Owens, one of Bstroy’s founders, gave a statement on Instagram, explaining the reasoning behind the controversial hoodies.
“Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.”
However Owens did not state Bstroy would not profit from their new hoodies. Nor did they indicate any of their profits would benefit the people impacted by the tragedies they wanted to profit from.
Social media made it clear they were NOT fans of the new designs.
The “school shooting hoodies” that #bstroy designed are absolutely disgusting. What the hell would make you think that a hoodie design with “bullet holes” was a good idea? No one thought about the families or the pain that was felt on a larger scale that these events caused? pic.twitter.com/EuUhBbFtDv— Shelone (@KkHotCommodity) September 18, 2019
I understand the idea behind it, but I feel like it's in poor taste. https://t.co/tsF4whPWWc— Kelly Westfall (@KellyWestfall) September 18, 2019
A sandy hook hoodie with bullet holes.— MommaT (@tweetmommybop) September 17, 2019
Parents lost sons & daughters.
School shootings should never be a profitable market.
This is just ....Sick.
They want attention for their over priced crap. Do not give them that attention.— Robin Q (@number2pencil1) September 17, 2019
This had to go through several people before being brought to market. Everyone involved with this horror show needs to pay penance immediately.— instantkarmaraven (@instantkarma23) September 17, 2019
Sometimes I despair the human race. Who could possibly think this is ok?— Moperino (@Moperino) September 17, 2019
Ya this is absolutely disgusting. Anyone who bought these disgusts me as well! https://t.co/8AeyQ5pzXN— Marisa 💜🦄 (@Peeta_buttaa) September 17, 2019
If the company was hoping to make a statement in support of gun control, it looks like they’ve missed their mark. Hopefully next time, they’ll consult with the victims of these horrible tragedies before attempting to make money off of them.
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