Kinder Eggs have a long and tumultuous history in the United States. For years, they were banned in this country due to the choking hazard presented by the whimsical toys inside the chocolate treat. When Kinder finally modified their product to comply with U.S. regulations, the famous snacks finally reappeared on U.S. shelves, only to spark a whole new controversy:
According to Yahoo! News Australia, many people are finding a toy inside their kinder egg which depicts an anthropomorphized egg character holding three balloons which, together, read “KKK.”
Obviously, the three Ks were meant to stand for “Kinder,” and in most countries that’s the only major association that comes to mind. In the United States, however, people immediately made the connection between the letters “KKK” and bigotry and hate crimes perpetrated by the Ku Klux Klan.
While this association may fly over the heads of many young children, seeing the cartoonish egg-man proudly displaying the letters KKK left many parents feeling uncomfortable.
A spokesperson for Kinder told Yahoo! that the triple-K was unintentional. Originally, the toy was only meant to be holding a single K, and at the last minute, two more balloons were added to give the toy a more “robust” feel.
“We sincerely apologize for any offense caused due to the inference of how the three Ks read together on this toy. We had absolutely no intention to make associations with the Ku Klux Klan and we truly apologize to our consumers for any unintentional offense caused. We do not support this organization in any way.”
OMG!!! Didn’t think that through!— 💧Robyn Oxley (@robyn_oxley) October 14, 2018
Twitter users couldn’t believe Kinder failed to catch such an embarrassing error:
This is so disgusting! #boycottkindereggs— Righty Bob Rae (@Tom51048524) January 14, 2019
'Racist' Kinder Egg Surprise Sparks Outrage— Deb Johnson (@DebsterSoCal) January 12, 2019
So “global” companies need to hire anthropologists or sociologists to help with culturally sensitive product designs. #KKK #Kinder #Egg
Literally, balloons with the letter “k” on them and 3 balloons. https://t.co/WQ75X4jEYD
How did NO ONE at Kinder spot this?! https://t.co/Hf0kDzfaUB— Jemma Page (@jemmapage) January 13, 2019
Some people, however, believe any outrage over the toy is an overreaction.
Three balloons each with one K on each of them. Americans need to get a life and a mind. The K stands for Kinda. Only insane people dub-in meanings that are not there. If it was ONE balloon with 3 Ks on it, then they may have reason to complain.— Michael Wilde (@WestgarthEnt) January 14, 2019
Doesn't anyone think it's a bit much to believe "kinder, kinder, kinder" stands for something racist? I mean, how sensitive are you allowed to be?— Kim Sandström (@DownTwist) January 14, 2019
It was only racist to her because her mind intentional or not suggested it. The kid would not have cared or remembered. Why can't the company just call people out on their bollocks.— Keith David Shaw (@TweetKDS) January 13, 2019
Meanwhile, Twitter obviously had more than a few jokes to make on the subject…
Egg White Power!— Ghostwriter (@Rock83654368) January 14, 2019
Kind of looks like you.https://t.co/sqlG1dCEwM— Brian Montwillo (@BMontwillo) January 14, 2019
I think I have become a distributor of racist propaganda. https://t.co/xcBmYzN7SE— Kirsty Lawrenz (@KirstyLawrenz) January 14, 2019
Mums left in shock after finding Klu Klux Klan toy inside Kinder Surprise Egg. Kinder insists KKK eggs easy to avoid in-store, always positioned on the far right. https://t.co/zeXbo6q4HZ #KinderEggs #KKK pic.twitter.com/52JsiRaiA6— The News Dump (@NewsDumpUK) January 10, 2019
Kinder plans to destroy the remaining stock of eggs that may contain the offensive toy and will provide a replacement toy to anyone affected by the unfortunate accident. If you’ve encountered a “bad egg” recently, be sure to go pick up a new one ASAP!