An Instagram influencer from Kuwait named Ghadeer Sultan has become the target of extensive online backlash this past week following her choice to pose in blackface.
Further backlash came after her refusal to remove the pictures from her account.
Sultan has 2 million followers who often look to her for beauty advice.
Here is what Sultan usually looks like in her makeover photos.
But Sultan made a drastic misjudgment when she decided to do a cover of the 2010 “We Are The World” video.
The song which raised funds for famine relief in Africa featured many prominent musicians of different ethnicities.
In her video, Sultan donned blackface when impersonating the black musicians.
View this post on Instagram
No matter where you are from or what you believe in, we are all children of this world, and we all share it together equally.Beauty comes in all shapes and colors, so lets love each other and celebrate our unity . I love u all , happy new year #happynewyear #happy_new_year #2020
Many of Sultan’s followers quickly called her out, saying that her message may have been well-intentioned, but that wearing blackface is inherently racist behavior.
She responded by posting two more still photos of herself in blackface, along with the caption:
“I am not racist .. I hate racism. What I’ve done is only to show what i am capable of… I love you all.”
“Life is meant for living… living with love and passion for every one without thinking of what they are could really change your life …. Think 2020 and live with passion for all peoples.”
View this post on Instagram
I am not racist .. I hate racism What I’ve done is only to show what i am capable of... I love you all Life is meant for living... living with love and passion for every one without thinking of what they are could really change your life .... Think 2020 and live with passion for all peoples. Happy new year #2020 #happynewyear
As the internet demanded Sultan remove the pictures of herself in blackface, she continued posting photos of the coverage she was receiving.
On social media, people were frank in their denouncement of Sultan’s behavior.
Make-up artist shares picture of herself in blackface to 'show off her skills' and is slammed for her 'offensive' post https://t.co/FPu8xhTqvZ ghadeer sultan i hope you learn from this i dont hate you we all make mistakes let this be a lesson we all equal take care— david walters (@ruckcuss) January 5, 2020
Ghadeer Sultan thinks she ended racism by doing blackface.....— Maha (@mahastic) December 31, 2019
Kuwaiti social media star and influencer Ghadeer Sultan thinks blackface is not racist pic.twitter.com/lTiDNUMTul— TRT World (@trtworld) January 3, 2020
Others found it even more surprising she refused to take the pictures down.
Watch ghadeer sultan wont take down her posts or apologize until one of the international brands she’s contracted with speak up..— منيرة (@m_almaskery) January 1, 2020
is ghadeer sultan in her right mind state?— zee🦋 (@kdog1O1fm) January 1, 2020
Ghadeer sultan is officially canceled— 🌻 (@ChAoss_A) January 1, 2020
It almost seems like she delights in the negative attention she’s receiving.
why tf is ghadeer sultan screenshotting all the times her blackface had been talked about in magazines and posting it on her instagram story like it’s some sort of achievement? you should not be proud of being racist— 𝐫𝐮𝐧𝐝 ☁️ (@rundalsayed) January 4, 2020
Ghadeer sultan blocked me on insta 🤣🤣🤣 for telling her BLACKFACE isn’t an artistic thing eww— s (@senioritaa1) January 3, 2020
what ghadeer al sultan did is absolutely wrong, and she needs to apologize and delete that horrible photoshoot— ممنوع دهر (@MashrouSana) January 1, 2020
Perhaps the most bizarre aspect of this entire ordeal has been Sultan’s insistence that wearing blackface is helping cure the world of racism.
I cant believe Ghadeer Sultan just ended racism 😭— Sarra (@saintsarr) January 1, 2020
Maybe, if the world is very lucky, Sultan will learn something.