Luxury fashion brand Loewe is coming under fire after advertising a new ensemble.
Once people saw it, they noticed it bears a striking resemblance to the concentration camp uniforms worn by prisoners of the Nazis during World War II.
The outfit can be seen here.
A luxury fashion house has apologized after being criticized for selling an ensemble resembling concentration camp uniforms from the Holocaust. https://t.co/xzqzR7TGFq
— CNN (@CNN) November 23, 2019
The outfit went viral after Diet Prada, an Instagram account that holds big brands accountable for stealing designs and questionable business practices, called it out in a lengthy post.
â€œUnable to see anything but concentration camp uniforms in this $1,840 ensemble from [Loeweâ€™s] William De Morgan capsule, a collection meant to â€˜capture a freedom of imagination’.”
“But with the particular stripe proportions and layout, uniform-style garments, and prominent chest patches, thereâ€™s not actually much left to the imagination when the resulting look is so uncannily disturbing.â€
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Unable to see anything but concentration camp uniforms in this $1,840 ensemble from @loewe â€˜s William De Morgan capsule, a collection meant to â€œcapture a freedom of imaginationâ€. But with the particular stripe proportions and layout, uniform-style garments, and prominent chest patches, thereâ€™s not actually much left to the imagination when the resulting look is so uncannily disturbing. Fast fashion retailers like Urban Outfitters and Zara have had similar products slip through the cracks, which were generally blamed on third-party vendors and swiftly destroyed. Loewe has week-old comments calling this out on post featuring a black and white image from @britishvogue … when will we see a response? â€¢ #Loewe #jwanderson #williamdemorgan #loewewilliamdemorgan #britishvogue #capsulecollection #fashion #designer #luxury #luxurybrand #fail #insensitive #holocaust #holocaustmemorial #uniform #prisoner #stripes #stripeshirt #pajamas #history #wwii #loewebag #jwandersonconverse #jwandersonxuniqlo #fashionfail #zara #urbanoutfitters #model #news #dietprada
The fashion house, which is owned by LVMH Luxury Goods and operated out of Spain, issued an apology.
â€œIt was brought to our attention that one of our looks featured in a magazine and part of our Arts and Crafts ceramicist William De Morgan could be misconstrued as referring to one of the most odious moments in the history of mankind.”
“It was absolutely never our intention and we apologize to anyone who might feel we were insensitive to sacred memories.â€
What were they thinking? I swear some people have no sense.
— Paul Miller â™¿ (@PaulMiller1313) November 23, 2019
Twitter couldn’t believe Loewe didn’t catch the design before it went on sale.
Beyond poor taste. How do people even remotely think that this is appropriate? Is our education system so weak that anything beyond a few years is lost upon them? How is it that people are so ignorant? How have we, as a society created a world so void of awareness & connectivity?
— Robert Coyle (@ReallyBobCoyle) November 23, 2019
— McKay Smith (@McKayMSmith) November 23, 2019
Either @LoeweOfficial designers donâ€™t know history or they wanted attention desperately.
— Guido J. Cruz (@guidojcruz) November 23, 2019
It isnâ€™t the first time a high end design house has produced a â€œlookâ€ that has its roots in vile history. Loewe has pulled this and did so quickly after it was brought to their attention that Holocaust-Resort-Wear is not a â€œthingâ€. Were they hoping we wouldnâ€™t notice?
— Villanova BBall Is My â¤ï¸ (@snarkytoo) November 23, 2019
In the meantime, Loewe has removed the ensemble â€œfrom [its] commercial offering.â€
Resembling? It's just missing the star
— Jonathan Fingold (@www_it2_ca) November 25, 2019
Absolutely disgusting to even make such a thing. What is wrong with people!
— Robert (@RobertP03395572) November 25, 2019
Note to self: donâ€™t ever buy from Loewe
— garbostreasures vintage (@garbostreasures) November 25, 2019
Perhaps Loewe should run its outfits by a couple of historians before the next big rollout. Sometimes the line between “fashion” and “faux pas” can be disturbingly hard to detect for some people.