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Luxury Fashion Brand Apologizes After $1,840 Outfit That Resembles Concentration Camp Uniform Sparks Backlash

Loewe

Luxury fashion brand Loewe is coming under fire after advertising a new ensemble.

Once people saw it, they noticed it bears a striking resemblance to the concentration camp uniforms worn by prisoners of the Nazis during World War II.

The outfit can be seen here.

The outfit went viral after Diet Prada, an Instagram account that holds big brands accountable for stealing designs and questionable business practices, called it out in a lengthy post.

“Unable to see anything but concentration camp uniforms in this $1,840 ensemble from [Loewe’s] William De Morgan capsule, a collection meant to ‘capture a freedom of imagination’.”

“But with the particular stripe proportions and layout, uniform-style garments, and prominent chest patches, there’s not actually much left to the imagination when the resulting look is so uncannily disturbing.”

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Unable to see anything but concentration camp uniforms in this $1,840 ensemble from @loewe ‘s William De Morgan capsule, a collection meant to “capture a freedom of imagination”. But with the particular stripe proportions and layout, uniform-style garments, and prominent chest patches, there’s not actually much left to the imagination when the resulting look is so uncannily disturbing. Fast fashion retailers like Urban Outfitters and Zara have had similar products slip through the cracks, which were generally blamed on third-party vendors and swiftly destroyed. Loewe has week-old comments calling this out on post featuring a black and white image from @britishvogue ... when will we see a response? • #Loewe #jwanderson #williamdemorgan #loewewilliamdemorgan #britishvogue #capsulecollection #fashion #designer #luxury #luxurybrand #fail #insensitive #holocaust #holocaustmemorial #uniform #prisoner #stripes #stripeshirt #pajamas #history #wwii #loewebag #jwandersonconverse #jwandersonxuniqlo #fashionfail #zara #urbanoutfitters #model #news #dietprada

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The fashion house, which is owned by LVMH Luxury Goods and operated out of Spain, issued an apology.

“It was brought to our attention that one of our looks featured in a magazine and part of our Arts and Crafts ceramicist William De Morgan could be misconstrued as referring to one of the most odious moments in the history of mankind.”

“It was absolutely never our intention and we apologize to anyone who might feel we were insensitive to sacred memories.”

Twitter couldn’t believe Loewe didn’t catch the design before it went on sale.

In the meantime, Loewe has removed the ensemble “from [its] commercial offering.”

Perhaps Loewe should run its outfits by a couple of historians before the next big rollout. Sometimes the line between “fashion” and “faux pas” can be disturbingly hard to detect for some people.

For those who want to learn about and remember history, the PBS documentary Frontline – Memory of the Camps is available here.

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Written by Collin Gossel

Collin Gossel is a writer and comedian living in Brooklyn, New York, but there are nights when he looks up at the stars and wistfully thinks to himself theres got to be more out there You can catch Collin improvising new musicals every Tuesday night at the Magnet Theaters Musical Megawatt, or follow his unfiltered thoughts on Twitter and Instagram @CollinGossel.--