Halloween is officially over. The weather is getting a little cooler. And Mariah Carey is anticipating the royalties from her inevitable domination of streaming services for the next two months.
The holidays are here, and for many, that means deliciously sugared and baked treats. British retailer Marks & Spencer even got in on the spirit and announced their new cronut with icing designed to look like Santa’s outfit.
A Santa-decorated donut? What could you possibly call it?
How about “Santa’s Yumnut”?
Who wants a bite of Santa’s Yumnut™? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa’s belt topping. Find them in our in store bakery. pic.twitter.com/BcWwxOo26r
— M&S (@marksandspencer) November 5, 2020
Looking at the stats of the tweet, it looks like the world is looking forward to the treat, with thousands of likes and retweets. However, the comments tell a different story.
Namely, people are wondering how M&S could possibly name their creation a Yumnut. More importantly, how could they specifically name it Santa’s Yumnut.
The possessive from Santa makes many consider some implications as to what his Yumnut might be.
Add in that slang makes it really easy for people to make jokes, and you have a viral internet hit.
Are you sure Santa has consented to this
— Rhiannon, Practitioner of Sword Lesbianism (@sextoyspolitics) November 5, 2020
Ho Ho Ho! Who wants to nibble through Santa's belt to get a taste of this yumnut? 🎅 https://t.co/tmBGzutZWq
— Nick Lani (@Lanipator) November 5, 2020
I'm uncomfortable talking about Santa's yumnuts in this way.
— Tony Mosca (@atonymosca) November 5, 2020
'Who wants a bite of Santa's Yumnut?' is simultaneously the best and worst sentence of all time https://t.co/O1Nh369ZOC
— Fred Delicious (@Fred_Delicious) November 5, 2020
UK store is selling a holiday donut called “Santa’s Yumnut”.
Rejected names include-
St. Nick’s Yule Log
Coming Down Your Chimney
Cream-filled Goodie Sack
Santa’s Little Helper
North Pole Pudding pic.twitter.com/eakn6ax6RJ
— Brad Sherwood (@TheBradSherwood) November 5, 2020
am a very messy eater so liable to get santa's yumnut all over my face https://t.co/8FOh0VktVv
— deece (@deecemachine) November 5, 2020
Marks & Spencer is a somewhat upscale retail store, like a fancier Target. However, they aren’t new to this kind of controversy.
In the past, they’ve sold bacon wrapped sausage in the shape of a heart they called a “Love Sausage”. They also had an ad campaign about the natural vitamins in their bread called “Putting the D in Bread”. So it’s not like they haven’t been here before.
In fact, some online suggested that this was an intentional marketing ploy.
This is marketing done perfectly. Ask yourself, if this product had a “boring” name would it have trended on twitter and had thousands of people talking and retweeting it. They knew exactly what they were doing. Marketing done right!
— Harambe (@harambe_m) November 5, 2020
This isn't just lewd, this is M&S lewd.
No lessons learnt and I'm here for it pic.twitter.com/ZTYVM9IQQL
— Lockdown Sally (@mlejordan) November 5, 2020
May I add they’ve also trademarked the plural. Who signed this off? pic.twitter.com/psy04m4DXi
— Mike Knowles (@themikeknowles) November 5, 2020
how can this many of you think the people marketing the "Santa's Yumnut" did not choose that name on purpose, I refuse to believe such a proportion of my acquaintance is this naive
— Daniel M. Lavery (@daniel_m_lavery) November 5, 2020
Whether it is or isn’t, it seems to have worked.
I'm afraid I just went out and bought a Santa's Yumnut. 😞 pic.twitter.com/hNfqBSNxl8
— D.C. Merryweather (@DavidM2000AD) November 6, 2020
At time of writing, the tweet is still up and the name of the treat has not been changed. It’s been a stressful year, and in the name of levity, we really hope that remains true.
So next time you run to the store, maybe consider eating Santa’s Yumnut, if for no other reason than to laugh.