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Department Store’s Oddly Sexual-Sounding Christmas Donuts Have People Doing A Double Take

Adamkaz / Getty images; @marksandspencer / Twitter; @sextoyspolitics / Twitter

Halloween is officially over. The weather is getting a little cooler. And Mariah Carey is anticipating the royalties from her inevitable domination of streaming services for the next two months.

The holidays are here, and for many, that means deliciously sugared and baked treats. British retailer Marks & Spencer even got in on the spirit and announced their new cronut with icing designed to look like Santa’s outfit.

A Santa-decorated donut? What could you possibly call it?

How about “Santa’s Yumnut”?

Looking at the stats of the tweet, it looks like the world is looking forward to the treat, with thousands of likes and retweets.  However, the comments tell a different story.

Namely, people are wondering how M&S could possibly name their creation a Yumnut. More importantly, how could they specifically name it Santa’s Yumnut.

The possessive from Santa makes many consider some implications as to what his Yumnut might be.

Add in that slang makes it really easy for people to make jokes, and you have a viral internet hit.

Marks & Spencer is a somewhat upscale retail store, like a fancier Target. However, they aren’t new to this kind of controversy.

In the past, they’ve sold bacon wrapped sausage in the shape of a heart they called a “Love Sausage”. They also had an ad campaign about the natural vitamins in their bread called “Putting the D in Bread”. So it’s not like they haven’t been here before.

In fact, some online suggested that this was an intentional marketing ploy.

Whether it is or isn’t, it seems to have worked.

At time of writing, the tweet is still up and the name of the treat has not been changed. It’s been a stressful year, and in the name of levity, we really hope that remains true.

So next time you run to the store, maybe consider eating Santa’s Yumnut, if for no other reason than to laugh.

Ben Acosta

Written by Ben Acosta

Ben Acosta is an Arizona-based fiction author and freelance writer. In his free time, he critiques media and acts in local stage productions.