Dreyer’s Grand Ice Cream has announced that Eskimo Pie, a chocolate-covered ice cream bar, will change its name to Edy’s Pie starting in 2021 to move away from the racial insensitivity of the brand’s current name.
While it's sometimes difficult to let go of the myths that shape our childhoods, replacing terms that demean or dehumanize others is essential for building an inclusive, humane, and just society. #humanrights #equalityforall #diversityandinclusion https://t.co/b2bOPQyrj7
— Leslie Fair (@LeslieFair8) October 13, 2020
The brand is the latest in the list of products, including Aunt Jemima, to change their branding to move toward more inclusivity.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, head of marketing for Dreyer’s Grand Ice Cream, said to the Daily Mail.
While some thought this change was “long overdue”:
Finally, this change is long overdue. It's time for companies and people to acknowledge systemic racism and discrimination. Eskimo Pie and Eskimo Lollies are offensive and are not appropriate products in 2020. #SystemicRacism #eskimopie #eskimololly #inuit
— Seeka Veevee ᓰᑲ ᕖᕕ (@SeekaVeevee) June 25, 2020
Maybe some day the @EdmontonEsks will follow their lead.
— Ryan McGarry (@RyanMcGarry) June 19, 2020
Still others-mostly conservatives-were upset with the name change.
— Chris 🇺🇸 (@christophersonW) October 13, 2020
Is it true Eskimo Pie is changing the name? Lol PC belongs in the twilight zone.
— wanagi (Not all ghosts are lost) (@stoneblackcrow) October 13, 2020
Great question. They will always be Eskimo Pie to me, just like it’s still the Summit!!
— Donny (@Bushmaster141) October 12, 2020
The crazy left even made Eskimo Pie brand change their name because its offensive to native Americans 😒
— IN GOD WE TRUST🙏BACK THE BLUE🚓MAGA🇺🇸PRO 🇮🇱 (@truffsnme) October 12, 2020
Y'all can relax now: "Eskimo Pie" is no longer a thing. It's been renamed "Edy's Pie" so as not to upset all the Arctic dwellers who probably never heard of it.https://t.co/6sECiG5YdN
— Ron תשפ"א 5781. A new hope! (@RonbamThe) October 11, 2020
“People in many parts of the Arctic consider Eskimo a derogatory term because it was widely used by racist, non-native colonizers. Many people also thought it meant eater of raw meat, which connoted barbarism and violence. Although the word’s exact etymology is unclear, mid-century anthropologists suggested that the word came from the Latin word excommunicati, meaning the excommunicated ones, because the native people of the Canadian Arctic were not Christian.”
I really don’t get why “Eskimo Pie” is so derogatory. Just like Aunt Jemima syrup, the descendents of the woman who portrayed her on the bottle was pissed that they were getting rid of it. https://t.co/DvvPrjt24t
— Kamelion2020 (@realTrevor420) October 11, 2020
May want to use longer sticks so we don’t offend short people too….WTF
— Chuck Meyer (@ctm0720) October 11, 2020
So what do we call an Eskimo? Person of ice? Person of cold place?
— Jimmy (@BIGMETALLICAFAN) October 11, 2020
I can’t even 🤦🏼♂️🤦🏼♂️🤦🏼♂️🤦🏼♂️
— Cherry Hill Chuck (@chuone22) October 12, 2020
In related news, NASA has decided to stop referring to our one natural satellite as "The Moon."
Bowing to groups finding it offensive (because it also refers to the act of displaying one's buttocks to another), NASA will now call it "Big Bill," the cost to implement this change.
— Jo's Outside Voice (@MyOutsideVoice2) October 11, 2020
Still, Marquez and Dreyer’s Grand Ice Cream stand by their decision.
“Our mission at Dreyer’s Grand Ice Cream is to bring joy to everyday life with ice cream and we look forward to our Edy’s Pie ice cream bars continuing to do just that.”
— Chad Rubel (@canadian_xing) October 13, 2020
— Chad Rubel (@balanceoffood) October 13, 2020
— Jerusalem Kid (@JerusalemKid) October 12, 2020
I understand why the Eskimo Pie name was changed, but Edy's Pie? Sure, it's the founder of the company, but I think Arctic Pie, Northern Pie, or Alaskan Pie would've been better choices. Something tied to that region.
— Martin Pinnau (@martinpinnau) October 12, 2020
Eskimo Pie ad from the mid 1980’s pic.twitter.com/dEeKdPHexV
— Brent “BK” Kerr (@agentsonar) October 8, 2020
The Inuit community has yet to comment on Dreyer’s Grand Ice Cream’s decision to rebrand the product.