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Eskimo Pie Ice Cream Bars Are Getting A Much-Needed Name Change, And Conservatives Are Furious

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Dreyer’s Grand Ice Cream has announced that Eskimo Pie, a chocolate-covered ice cream bar, will change its name to Edy’s Pie starting in 2021 to move away from the racial insensitivity of the brand’s current name.

The brand is the latest in the list of products, including Aunt Jemima, to change their branding to move toward more inclusivity.

“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, head of marketing for Dreyer’s Grand Ice Cream, said to the Daily Mail.

While some thought this change was “long overdue”:

Still others-mostly conservatives-were upset with the name change.

The term “Eskimo” has long been considered a slur by the Inuit community.

“People in many parts of the Arctic consider Eskimo a derogatory term because it was widely used by racist, non-native colonizers. Many people also thought it meant eater of raw meat, which connoted barbarism and violence. Although the word’s exact etymology is unclear, mid-century anthropologists suggested that the word came from the Latin word excommunicati, meaning the excommunicated ones, because the native people of the Canadian Arctic were not Christian.”

Still, Marquez and Dreyer’s Grand Ice Cream stand by their decision.

“Our mission at Dreyer’s Grand Ice Cream is to bring joy to everyday life with ice cream and we look forward to our Edy’s Pie ice cream bars continuing to do just that.”

 

The Inuit community has yet to comment on Dreyer’s Grand Ice Cream’s decision to rebrand the product.

 

Mike Walsh

Written by Mike Walsh

Mike is a writer, dancer, actor, and singer who recently graduated with his MFA from Columbia University. Mike's daily ambitions are to meet new dogs and make new puns on a daily basis. Follow him on Twitter and Instagram @mikerowavables.