Fashion Brand Faces Backlash For School Shooting Hoodies With Bullet Holes In Them

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Fashion house Bstroy is known for designs highlighting some of the worst aspects of our society. Many feel their latest effort has crossed a line, however.

In a recent series of Instagram images, the designers revealed their latest series of hoodies, inspired by especially deadly American school shootings.

Each hoodie bears the name of a school where a shooting took place (Columbine, Sandy Hook, Stoneman Douglas, Virginia Tech, etc.). Even more uncomfortably, each hoodie is riddled with what appear to be bullet holes.

Many people, including students and activists connected with the schools themselves, have spoken out against the company monetizing the terrible tragedy real families had to deal with.

The Vicki Soto Memorial Fund, named after the teacher who gave her own life at Sandy Hook to protect her students, wrote on Instagram:

“As a Sandy Hook family, what you are doing here is absolutely disgusting, hurtful, wrong and disrespectful. You’ll never know what our family went through after Vicki died protecting her students. Our pain is not to be used for your fashion.”

Many echoed that sentiment.

Kyle Kashuv, a survivor of the Stoneman Douglas shooting, wrote:

“I would just like to say, what actual the h*** is wrong with you. God**** monetizing off a school shooting.”

Brick Owens, one of Bstroy’s founders, gave a statement on Instagram, explaining the reasoning behind the controversial hoodies.

“Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.”

However Owens did not state Bstroy would not profit from their new hoodies. Nor did they indicate any of their profits would benefit the people impacted by the tragedies they wanted to profit from.

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Social media made it clear they were NOT fans of the new designs.

If the company was hoping to make a statement in support of gun control, it looks like they’ve missed their mark. Hopefully next time, they’ll consult with the victims of these horrible tragedies before attempting to make money off of them.

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Written by Collin Gossel

Collin Gossel is a writer and comedian living in Brooklyn, New York, but there are nights when he looks up at the stars and wistfully thinks to himself “there’s got to be more out there…” You can catch Collin improvising new musicals every Tuesday night at the Magnet Theater’s Musical Megawatt, or follow his unfiltered thoughts on Twitter and Instagram @CollinGossel.--