Conservatives Upset Over Target’s “Gender Inclusive” Gingerbread Cookie Sweater

Paul Bois tweet about a gender inclusive gingerbread sweater at Target

This week in the ongoing War on Christmas and/or gender, reporter and self-described “Resident Catholic Monarchist of The Daily Wire” Paul Bois felt very attacked by an ugly Christmas sweater sold at Target. The item was originally described as a “Gender Inclusive Gingerbread Long Sleeve Sweater,” which prompted Bois to leap to the defense of gingerbread men everywhere.

Bois wrote an entire Daily Wire article on the sweater, which may have resulted in Target changing the wording of the item listing to “Gingerbread Long Sleeve Ugly Holiday Sweater.”

“As the image shows, the new ‘Gender Inclusive Gingerbread’ (fill in the blank) has no unique features distinguishing itself from the average Gingerbread Man, and yet, the Target online store literally bills it as the ‘Gender Inclusive Gingerbread Long Sleeve Sweater’ with absolutely no accompanying description as to what classifies it as ‘gender-inclusive,’” Bois writes.

Apparently, it didn’t occur to him that “gender-inclusive” might have been another term for “unisex.” Target often uses the term to describe unisex clothing items on its website, as Media Matters editor-at-large Parker Molloy pointed out.

Target has developed a reputation for being queer-friendly, celebrating Pride Month each year with rainbow merchandise and displays, to the horror of homophobes everywhere.

Nobody has ever seriously had a problem with the term “gingerbread man,” and even Bois himself admits that one cafe in New Zealand that sold a “gingerbread gender-neutral person” cookie was doing it as a joke. And yet, he still highlighted Facebook reactions from his fellow conservatives taking the name change way too seriously—reactions that were remarkably similar to the now-deleted one-star reviews on the Target sweater.

A headline on—”The Christian Perspective”—also reads: “Genderless Ginger: Target Keeps Up Its Nonsense with ‘Gender Inclusive Gingerbread’ Sweater.”


It’s almost like conservatives are the ones who look for things to be offended about. Anyway, the sweater is currently on sale for $15.