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Hasbro Pulls Troll Doll From Shelves After Complaints About Weird Button In Her ‘Privates’ That Makes Her Gasp


Toy company Hasbro is removing one of its toys from distribution in the wake of complaints about a feature of the doll that some people found alarming.

The move comes after a petition begun by parent Jessica McManis, who discovered the toy—Dreamworks Trolls World Tour Giggle and Sing Poppy doll—has a very strange on/off switch—a button placed in the doll’s “privates” that makes the doll make sounds that could be construed as sexual.

A video showcasing the doll’s feature has gone viral, especially among far-right conspiracy theorist circles.

People claimed the doll’s design could send dangerous messages to kids and could even be used as a grooming tool for pedophiles.

WARNING: Follow-up tweets/replies contain speech of a trans/homo-phobic nature


In her petition, McManis highlights potential messaging she thinks children could receive from the doll’s odd button placement.

“What will this toy make our innocent, impressionable children think?”

“That it’s fun when someone touches your private area?”

“That pedophilia and child molestation are ok?”

Speaking to the Providence Journal in Rhode Island where Hasbro is based, spokesperson Julie Duffy said any sexual connotation was unintended, but they understand why it raised concerns.

“This feature was designed to react when the doll was seated, but we recognize the placement of the sensor may be perceived as inappropriate.”

On social media, some people were disturbed by the doll.

But given the controversy’s ties to conspiracy theories like Pizzagate and QAnon, and accusations of a transgender-indoctrination agenda, others found it ridiculous.

Conspiracy theories aside, Hasbro took what many see as the best course of action given the controversy.

As spokesperson Duffy went on to explain to the Providence Journal, the company is pulling the doll and offering replacements to anyone who purchased one. 

“…We are happy to provide consumers with a replacement Poppy doll of similar value through our consumer care team.”

“We are in the process of removing the item for purchase.”

Hopefully they’ll think more carefully about design in the future.

John Sundholm

Written by John Sundholm

John Sundholm is a writer, video producer and performer originally from Michigan, and is one of those people who says he "lived in London for a while" even though it was only six weeks for study abroad. He made Ellen DeGeneres laugh once so you should probably follow him on Instagram, Twitter and Medium, where he does a lot of yelling under the name @JohntheCraptist.