A new Cadbury commercial featuring a gay couple sharing a Creme Egg infuriated homophobes online.
The new ad celebrated the popular Creme Egg’s “Golden Goobliee” after tantalizing customers for “five delicious decades.”
The commercial featured six different kinds of people who enjoy the Easter candy’s creamy gooey center—including “Bakers,” “Dippers,” “Lickers,” “DiscrEATers” and “Eggsperts.”
The “Sharers” were portrayed by real-life couple Callum Sterling and Dale K Mora.
The gay male pair simultaneously enjoyed the gooey yolk center after one bit into the chocolate held in his partner’s mouth and pulled it apart.
The narrator commented on the couple’s method of sharing the confectionery with an exuberant:
“We are down with that!”
You can watch Cadbury’s ad below.
The ad’s brief moment between Sterling and Mora was enough to ignite fury for some viewers.
According to the Daily Mail, one social media user complained:
“It’s a bit much. Representation is one thing (and important) but this feels performative and exploitative.”
“Like they wanted to use these gay men to create controversy so that people are talking about the product.”
More complaints followed on Twitter.
I am not Homophobic but I just think the New Cadbury Egg advert to be shown on ITV is totally unnecessary. Showing two men passionately enjoying a Cream egg that Children love to eat will only confuse children as such a young age. Why?? pic.twitter.com/b7dZ5WTGQa
— Philip Hall (@PhilipH21343285) January 10, 2021
I love being gay, but no one needs to see two dudes felching a Cadbury creme egg
— Tony G (@SpicyMargarita) January 9, 2021
Those repulsed by the ad hoped the confectionery giant would suffer from a major sales decline.
Hopefully, sales will drop like a lead balloon and they'll stop this ridiculousness attempt at normalising something that isn't. I suspect 90% of the chocolate egg buying public will be sickened by such advertising.
— graham wilson (@dankennik) January 10, 2021
A chocolate treat that children adore is now sexualized by two gay men lusting over the @CadburyUK
creme egg & each other in a bizarre attempt to increase sales?! 😲
I am NEVER going to buy a #CREMEEGG EVER AGAIN!🤮https://t.co/ob1sZDRDvj
— Sounding the Trumpet & Rapture Ready (@RaptureReadyUK) January 11, 2021