A new Cadbury commercial featuring a gay couple sharing a Creme Egg infuriated homophobes online.
The new ad celebrated the popular Creme Egg’s “Golden Goobliee” after tantalizing customers for “five delicious decades.”
The commercial featured six different kinds of people who enjoy the Easter candy’s creamy gooey center—including “Bakers,” “Dippers,” “Lickers,” “DiscrEATers” and “Eggsperts.”
The “Sharers” were portrayed by real-life couple Callum Sterling and Dale K Mora.
The gay male pair simultaneously enjoyed the gooey yolk center after one bit into the chocolate held in his partner’s mouth and pulled it apart.
The narrator commented on the couple’s method of sharing the confectionery with an exuberant:
“We are down with that!”
You can watch Cadbury’s ad below.
The ad’s brief moment between Sterling and Mora was enough to ignite fury for some viewers.
According to the Daily Mail, one social media user complained:
“It’s a bit much. Representation is one thing (and important) but this feels performative and exploitative.”
“Like they wanted to use these gay men to create controversy so that people are talking about the product.”
More complaints followed on Twitter.
I am not Homophobic but I just think the New Cadbury Egg advert to be shown on ITV is totally unnecessary. Showing two men passionately enjoying a Cream egg that Children love to eat will only confuse children as such a young age. Why?? pic.twitter.com/b7dZ5WTGQa
— Philip Hall (@PhilipH21343285) January 10, 2021
I love being gay, but no one needs to see two dudes felching a Cadbury creme egg
— Tony G (@SpicyMargarita) January 9, 2021
Those repulsed by the ad hoped the confectionery giant would suffer from a major sales decline.
Hopefully, sales will drop like a lead balloon and they'll stop this ridiculousness attempt at normalising something that isn't. I suspect 90% of the chocolate egg buying public will be sickened by such advertising.
— graham wilson (@dankennik) January 10, 2021
A chocolate treat that children adore is now sexualized by two gay men lusting over the @CadburyUK
creme egg & each other in a bizarre attempt to increase sales?! 😲
I am NEVER going to buy a #CREMEEGG EVER AGAIN!🤮https://t.co/ob1sZDRDvj
— Sounding the Trumpet & Rapture Ready (@RaptureReadyUK) January 11, 2021
The woke crowd has ruined another product for me. I don’t want to see two guys, two girls, or a guy and a girl sharing a simulated snowball in a candy ad. I’ll never eat a Cadbury creme egg again. https://t.co/Xt6VJTO9X9
— Dr. Highviewan, BA/MBA/MA (@FlueyKung) January 10, 2021
SODOM 2021: New Commercial Celebrating 50th Anniversary Of Cadbury Crème Egg Features 2 Gay Men Sharing It In Open-Mouthed Kissing https://t.co/mdg8830jHf
*THIS is 1 of the reasons 'Amerika' wasn't blessed with another 4 years of prosperity. Judgement IS what's coming!*
— A Diligent Watchman (@IwasGodsbratty1) January 11, 2021
This user pointed out that it’s the adults who seem to be having a difficult time.
but it'd be perfectly fine if the ad featured a man and a woman doing the same thing, right? Hypocrite. Kids aren't going to care. It's the adults bringing attention to it that'll make them start asking questions. https://t.co/eMuskmzYxD
— Avery Hart ✞ (@witchv0mit) January 11, 2021
Any fragile straight men who feel that the new Cadbury Creme Egg advert may have turned them gay – the Cadbury Flake advert should straighten you out
Seriously tho….get a grip! pic.twitter.com/rRZQpFdqpz
— Chris (@Realheadcase1) January 10, 2021
The double-standard did not slip under the radar.
"OMG! TEH NEW CADBURY CREME EGG AD HAS GAYS! STOP SEXUALIZING CHOCOLATE TO KIDS!"
1: Cadbury Caramel Bunny
2: The Cadbury Flake girls
3: The Milk Tray man who literally broke into women's homes to leave them a box of chocolates because "the lady loves Milk Tray."
— Mr Eddie Hyde (@eddiehyde2k) January 11, 2021
People losing their minds over two men kissing over a creme egg but have no problem with a woman cheating on her husband with an M&M? pic.twitter.com/sS0NpcUQyQ
— Jamie Jones (@JamieDMJ) January 10, 2021
Some responded to the controversy with sarcasm.
A lot of people think this Creme Egg think is a big laugh, but I was 100% straight this morning, then I ate a Creme Egg and since then I've had sex with 37 men! In a pandemic! Cadbury's are playing with people's lives, it's just not funny unless you're SICK in the HEAD.
— Keir Hardie (@scatterkeir) January 10, 2021
I'm extremely disappointed in the new Cadbury Creme Egg advert.
I went in expecting people pulling out Creme Egg shaped anal beads and licking caramel off each other's cock but it's just two guys kissing.
Step up your game, Cadbury.
— Perry Miller (Allegedly) (@AllegedlyPerry) January 10, 2021
Apparently, a sexualised Cadbury creme egg advert shows a gay couple french kissing with a creme egg in their mouths.
Actually, it doesn’t.
It shows two fellas cracking an egg between their teeth & pulling it apart. Not sexual at all just playful.
Shitstirrers, shame on you !
— Tatty (@TattyScouse) January 12, 2021
The backlash came just after Cadbury revealed they hid 200 gold-covered Creme Eggs across stores in the U.K. commemorating the confection’s 50th anniversary.
Those who find the elusive egg hidden underneath the traditional foil wrapping sold individually or in multi-packs through April 4 could win £5,000—or roughly $6,760.17.
This is the fifth year Cadbury ran a similar promotion with the cash prize tied to hidden white chocolate eggs in previous years, but this is the first time the milk chocolate shells would be covered in edible gold dust.
After a torrent of negative comments for the ad featuring the gay couple, it appeared the British candy company disabled commenting on their YouTube page.