Now that cannabis is becoming legal for recreational use in more U.S. states and in Canada, some beer makers are getting in on the action.
Lagunitas, the makers of Heineken, has developed a new sparkling drink known as “hoppy sparkling water.” The drink contains no alcohol but does have THC, the ingredient in marijuana responsible for getting users high.
The new beverage is called Hi-Fi Hops. It’s not the first THC drink to hit the market and we doubt it will be the last. For now, HiFi Hops is available only at a few dispensaries in California.
— TODAY (@TODAYshow) August 9, 2018
Califonia isn’t the only place to enjoy high times beverages. Canada is also developing cannabis drinks.
Beer giant Molson Coors is developing weed-infused drinks for Canada pic.twitter.com/T1MeZxgZ9B
— NowThis (@nowthisnews) August 4, 2018
— TicToc by Bloomberg (@tictoc) August 2, 2018
Several beer brands are tapping into the new market, including Coors, Corona, and Blue Moon.
The maker of Molson Canadian, Coors Light and Blue Moon is the latest brewer looking to develop marijuana-infused drinks https://t.co/4Iq1MuczvR
— The Wall Street Journal (@WSJ) August 1, 2018
— Bloomberg (@business) June 29, 2018
Marijuana beer to hit Las Vegas dispensaries, minus the alcohol https://t.co/J2uqz5J9uC
— Las Vegas Sun (@LasVegasSun) August 1, 2018
People are making their travel plans.
Looks like we will be making a trip to Canada.
— Goodguyadvice (@GoodGuyAdvice) August 3, 2018
woah bro. so rad. like, can I get that down here in California?
— Beverly Hils (@beverlyhils2000) August 3, 2018
@DashboardPurvis we’re moving to Canada
— ?✨ (@JHarkin18) August 4, 2018
But first, some folks had a few questions.
This reaction from @JonErlichman perfectly sums up my feelings ? @MolsonCoors How do you legally product test weed beer w/ consumers if cannabis beverages and edibles aren't legal in Canada for another 2 years? ?
— Lili Tran (@liltranwreck) August 6, 2018
but how does it taste?!
— Ann Marie?Awad (@AnnAwad) August 8, 2018
Not everyone trusts the beer industry making such an about-face.
KNEW IT! Capitalism always follows the money, and increasingly weed is where the money is at. Stickin' with my bong, but would give it a try.
— robert c. roth (@wikwox) August 4, 2018
Yeah while Heineken poured hundreds of thousands of dollars over the years to lobby the white house and politicians in their back pockets to keep marijuana illegal. Now they change their fucking tune. Crooked bastards??
— Chris Edge Sports (@ChrisEdgeSD) August 9, 2018
I guess now we can say drink em’ if you got em’.