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Heineken Has Created A New Brew Using Marijuana Instead Of Alcohol—And It Could Revolutionize The Industry ?

Now that cannabis is becoming legal for recreational use in more U.S. states and in Canada, some beer makers are getting in on the action.

Lagunitas, the makers of Heineken, has developed a new sparkling drink known as “hoppy sparkling water.” The drink contains no alcohol but does have THC, the ingredient in marijuana responsible for getting users high.

The new beverage is called Hi-Fi Hops. It’s not the first THC drink to hit the market and we doubt it will be the last. For now, HiFi Hops is available only at a few dispensaries in California.


Califonia isn’t the only place to enjoy high times beverages. Canada is also developing cannabis drinks.


Several beer brands are tapping into the new market, including Coors, Corona, and Blue Moon.


People are making their travel plans. 


But first, some folks had a few questions.


Not everyone trusts the beer industry making such an about-face. 

I guess now we can say drink em’ if you got em’.

H/T: Business Insider, The Wall Street Journal

Written by Jonna Ivin

Jonna Ivin is the founder of STIR Journal and writer of the essay, I Know Why Poor Whites Chant, Trump, Trump, Trump. She has appeared on NPR, OPB, The Roland Martin Show and KCRW. Jonna is the author of the books Will Love For Crumbs, 8th Amendment, and, Sister Girl. Her writing has been featured in Good Magazine, STIR Journal, The Establishment, and xoJane. Twitter @jonnaivin