A new ad campaign aimed at Millennial voters is using elderly people to pose as Trump voters. The goal is to scare young people into voting. It should work, it’s pretty scary.
The PSA is titled They’re doing fine, are you? It was created by the organization ACRONYM as part of the Knock the Vote movement. In the video, elderly people try to convince young people not to vote as an older gentleman saying:
“Tax cuts for the rich?” Hell yeah, I’m rich as f*ck.”
While a woman says:
“Climate change? That’s a you problem. I’ll be dead soon.”
The ad does hit a serious note when it comes to younger generations having notoriously low turnout. The older faux Trump supporters warn:
“You won’t vote, you young people never do but I do. Midterms, primaries, every single election — we’ll be there, but you won’t because we’re a generation of doers, not whiners. And we’re doing great.”
That should scare anyone enough to get out and vote.
The ads seem to be working.
September 25, 2018, was National Voter Registration Day with a record number of over 800,000 people signing up.
'We'll be there, I bet you won't.' Elderly voters taunt young Americans in new get-out-the-vote ads https://t.co/zz3L3vbL15— TIME (@TIME) October 4, 2018
The country and young people are more fired up than ever to vote and they are using social media to get the word out.
They are out there knocking on doors…
Me really nervous before knocking on my first door vs. me after making sure a WHOLE NEIGHBORHOOD (about 25 households) was registered to vote and knew midterms were coming up!!! A glow up that took under an hour #TurnoutTuesday @Turnout_Tuesday pic.twitter.com/9A6I1r49hL— it's ya girl abbie (@positivelyabbie) October 2, 2018
…and the media noticed both their efforts and the efforts of ACRONYM with this ad.
This brilliant but brutal PSA is trying to motivate young people to vote with some reverse psychology pic.twitter.com/7m3qNIIQYW— NowThis (@nowthisnews) October 3, 2018
Both young and old(er) people appreciate the ad’s message.
I’ll be 63 a week after the mid-term elections. I’m voting and if this ad gets young people to vote, I’m all for it. Come on young people, look up Mitch McConnell on Google. Don’t let that be your future. #BlueWave2018
— Kat Nove (@KatNove) October 3, 2018
GENIUS! I’m sharing this every day till Election Day. #notdoingsogreat
— Lura Scarpitti (@fanaticnole) October 3, 2018
It’s been true to this point. Make it false.
An Old Guy who has never missed his chance to vote.
— David Garlick (@garlickd13) October 3, 2018
I’m old(ish) and I think this is spot on. No, we’re not all like this, but too many are, and we need to own it.
— eMac ? (@eMCharge) October 3, 2018
I can’t keep track of which lives matter. ? That made me laugh. Great ad!
— S.J. (@stcyjnkens) October 3, 2018
I LOVE IT!! I’m old, and white, but did not vote for trumpanzee. I vote HRC!! But I love this PA.
— WATER WITCH enters, arrow nocked (@DebraResists) October 3, 2018
Amazing … Get young people fired up to vote ???
— €dΘ†A™ (@EdotA) October 3, 2018
I’m one of those old people. I vote. I’m a liberal Democrat, though. I canvass for Democratic candidates in Tennessee. When I encounter a young person, I always encourage them to vote. Votes really do make a difference.
— RuthBelievesDrFord (@RMGraham917) October 3, 2018
Now get out there and vote!