Where did Kim Kardashian West go?
The winter 2020 cover of 7Hollywood identified her on the cover, but she looks noticeably different.
Now the internet is suspecting foul play as the 39 year-old media socialite and model appeared to have become a victim of an ethnic switcheroo.
Or did she just don blackface for the photoshoot?
This time, people are taking issue over her skin tone, which looks two shades darker than usual.
Wearing Mugler Private Archives for @7hollywood_mag. ✨✨✨ WHAT A DREAM ✨✨✨— Kim Kardashian West (@KimKardashian) December 19, 2019
Art Direction by @manfredthierrymugler. Photographed by @alixmalka
Styled by @maryammalakpour
Make Up @makeupbymario
Hair @peter.savic pic.twitter.com/x1hJ50H3q8
People scrutinized the model, who was photographed in a black, leg-binding cocktail dress tailored more for rigid bed-lounging than for comfortably strutting.
The 60s-inspired wig is all well and good; however, Indy 100 noticed Kardashian West’s skin shade matched the tone of the Black model’s arm next to her.
,,,,,so when are y’all ready to have the conversation that kim k is literally a WHITE WOMAN who makes a profit from copying black women ??? like y’all really worship these people who are out here blatantly doing blackface 🥴🥴 https://t.co/Hcf4eCYJi4— gaycy (@hoseoksbinch) December 19, 2019
could she try any harder to look black— fan katie (@santagrandee) December 19, 2019
People were not convinced about Kardashian West’s identity until they saw her name.
thought this was a black women until i saw her name on it uh....— ellie🧞♀️ (@unluckyyellie) December 19, 2019
this doesn't look remotely like her... if i didn't see her name, i would never have guessed that was her.— keelia wants to f**k bernie sanders (fan account) (@sadafterglow) December 19, 2019
Comparisons to other Black celebrities came to mind.
Giving me RuPaul vibes!!— Silvana Pugliese (@silvipug) December 19, 2019
She looks a creepy bit like Beyoncé and I'm not here for it.— Mongezi 🏳️🌈 (@justmongezi) December 19, 2019
She's literally darker than Beyoncé.... pic.twitter.com/xZQIBP9Om5— CATS STAN ACCOUNT (@ThePhoenixOne1) December 19, 2019
That’s Diana Ross— 🥀 (@tamarasicora) December 19, 2019
I thought this was Angela Bassett— 🏙🌸CITYBLOOM🌸🏙 (@citybloomm) December 19, 2019
I thought the first one was damn Whitney Houston.— Nah (@UGotThaJuiceNow) December 19, 2019
Houston, we have an identity problem.
It doesn’t even look like her 😳— 🏁Dawit’s Clapback🏁 (@SupaFragilistik) December 19, 2019
That spray tan is too dark— JustShaye (@smalltease) December 19, 2019
Organic vs. Processed pic.twitter.com/tcVDXOoeZ8— Mr. November (@NovembersOwn84) December 20, 2019
Accusations of blackface were prevalent.
This blackface. IDC.— 💗☁️🤍 (@fuckabaddolly_) December 19, 2019
This is the extended version of BLACK FACE 🙃— First of Her Name (@just_Nkabz) December 19, 2019
She went black body— r s hodge (@pastorhodge) December 19, 2019
IMO This is an insult to Black women. There’s a difference in paying homage to Black women, we are truly amazing. But she and her sisters (and others like them) appropriate our culture and get accolades meanwhile Black women and people are marginalized. Yes, it’s that serious— It’s spelled LORA (@lodiandz) December 19, 2019
But this is the internet, where there are varying opinions, including one from this user who didn’t see a problem.
I love it, she slayed. And she stans black people. I’d rather see this than her wearing blonde straight hair and blue contacts, then I’d be rolling my eyes at this shoot (maybe...she still slays).— VOR 🇹🇹 (@CashStacks) December 20, 2019
She’s beautiful... no denying it— MsGRANDness (@MsGRANDness) December 19, 2019
The term “blackfishing”—which is when White women try to look Black—popped up often in the comments.
Kim I love you but the black fishing isn’t it 🥺— Shelby B. (@shelboybye) December 19, 2019
Blackfishing isn't cool luv— Diana Silvers ♡ (@malosribasu13) December 19, 2019
This is what she looks like in broad daylight.
I legit thought this was a black model. For reference, this is what Kim K looks like without tan: pic.twitter.com/nLcy1EJpVV— Ella (@Ella58577505) December 19, 2019
Or this when she is playing the white card🙄 pic.twitter.com/s9nfpRKJ4Z— IMO👩💻 (@mysecludedlife) December 20, 2019
A source close to Kardashian West, who was on set for the photoshoot, allayed suspicions of blackface by telling Page Six that the appearance of her skin tone was all due to lighting.
“It’s the lighting that makes her look darker in this specific image. There are multiple covers and images from this shoot where the lighting looks more natural.”
“People are so quick to find the negative in everything and also often forget that she is of Armenian descent.”
I think this may be what happens when NO ONE around you says “maybe dont”— Liz Jenkins (@ej11lizzie) December 19, 2019
Should’ve left it in the drafts pic.twitter.com/g9rUPCHiCV— Papi Q (@teenn_idol) December 19, 2019
Kim’s mother, Kris Jenner, is of Dutch, English, Irish, and Scottish ancestry.
Kardashian West’s late father, Robert Kardashian, was a third-generation Armenian-American. Armenia is a nation that borders the Black Sea, Turkey and Iran. Like the people of Turkey, Armenians are considered a mixture of Caucasian and West Asian.
But legally she is White.
Armenians are legally considered to be White and not Asian after a 1909 immigration and naturalization case involving four Armenians seeking U.S. citizenship. At the time the USA banned people of Asian descent from becoming US citizens. Like the Persians of Iran, Armenians won the legal designation as White in the United States.
And for the people in the back she is armenian but that’s not a race she is white— J (@blackv1bes) December 19, 2019
Regardless of her legal racial identity, Kim’s skin pigmentation prominently featured on the latest 7Hollywood cover is a dramatic contrast from what we’re used to seeing and it’s no wonder people are getting sore from the double-take whiplash.