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The Internet Certainly Thinks Kim Kardashian Looks Like She’s In Blackface On Latest Magazine Cover

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Where did Kim Kardashian West go?

The winter 2020 cover of 7Hollywood identified her on the cover, but she looks noticeably different.

Now the internet is suspecting foul play as the 39 year-old media socialite and model appeared to have become a victim of an ethnic switcheroo.

Or did she just don blackface for the photoshoot?

We may never know of her intentions, but her history of cultural appropriation blunders—like her line of  “shapewear” called Kimono and the Fulani braids backlash—make her latest photoshoot on brand.

This time, people are taking issue over her skin tone, which looks two shades darker than usual.

People scrutinized the model, who was photographed in a black, leg-binding cocktail dress tailored more for rigid bed-lounging than for comfortably strutting.

The 60s-inspired wig is all well and good; however, Indy 100 noticed Kardashian West’s skin shade matched the tone of the Black model’s arm next to her.

People were not convinced about Kardashian West’s identity until they saw her name.

Comparisons to other Black celebrities came to mind.

Houston, we have an identity problem.

Accusations of blackface were prevalent.

But this is the internet, where there are varying opinions, including one from this user who didn’t see a problem. 

The term “blackfishing”—which is when White women try to look Black—popped up often in the comments.

This is what she looks like in broad daylight.

A source close to Kardashian West, who was on set for the photoshoot, allayed suspicions of blackface by telling Page Six that the appearance of her skin tone was all due to lighting.

“It’s the lighting that makes her look darker in this specific image. There are multiple covers and images from this shoot where the lighting looks more natural.”

“People are so quick to find the negative in everything and also often forget that she is of Armenian descent.”

Kim’s mother, Kris Jenner, is of Dutch, English, Irish, and Scottish ancestry.

Kardashian West’s late father, Robert Kardashian, was a third-generation Armenian-American. Armenia is a nation that borders the Black Sea, Turkey and Iran. Like the people of Turkey, Armenians are considered a mixture of Caucasian and West Asian.

But legally she is White.

Armenians are legally considered to be White and not Asian after a 1909 immigration and naturalization case involving four Armenians seeking U.S. citizenship. At the time the USA banned people of Asian descent from becoming US citizens. Like the Persians of Iran, Armenians won the legal designation as White in the United States.

Regardless of her legal racial identity, Kim’s skin pigmentation prominently featured on the latest 7Hollywood cover is a dramatic contrast from what we’re used to seeing and it’s no wonder people are getting sore from the double-take whiplash.


Written by Koh Mochizuki

Koh Mochizuki is a New York-based actor and writer. Originally hailing from Los Angeles, he received his B.A. in English literature and is fluent in Japanese. Disney parks are his passion, and endless cups of coffee are a necessity. Instagram: kohster Twitter: @kohster1