Taco Bell, going vegetarian?
With all the delectable high-caloric items on the menu, that does not compute, but okay!
The Tex-Mex-inspired fast-food chain based out of Irvine, California, is changing things up to keep up with the evolving needs of more health-conscious consumers.
It used to be that those who pined for healthier options steered clear from Burrito Supremes. But maybe they were starting to feel like they were missing out on the tasty offerings regular customers often crave.
Vegetarian stoners, rejoice! https://t.co/Se82NX8Bil— VICE (@VICE) January 11, 2019
Well, now Taco Bell is ringing in some changes. In the coming months, the chain will be rolling out an expanded menu of vegetarian and vegan options in select restaurants for a limited time.
Thank you!!!!!!! Test it, expand and keep PLEASE!!!!!— Shannon Brandl (@srwbgore) January 11, 2019
The Huffington Post said that Taco Bell would feature all the meat-free items on one menu during the trial period to make it easier for vegetarians to spot.
Thank you! I already love the amount of food you guys have without meat. Keep it coming! Good job so far— Merlin Parache (@Parache_MX) January 11, 2019
Vegetarian options are nothing new for Taco Bell. Customers can customize their order through the app by using the “Make it meatless” feature.
thought 'hold the meat' was fairly simple, though the request could be #problematic in 2019— Eh Wall (@WJadam024) January 11, 2019
For those wanting fewer calories, they can select the “Fresco style” feature, which “replaces mayo-based sauces, cheeses, reduced-fat sour cream and guacamole on almost any menu item with freshly-prepared pico de gallo,” according to the restaurant’s website.
Woohoo!!!!! Please! With no added oils/Fats..... Better yet all plant based.— HeatherPhillyGirl (@heathfthrlynn68) January 11, 2019
The American Vegetarian Association has certified the chain as vegetarian since 2015, but this is the first time the items are being highlighted on the menu.
Everything at Taco Bell is vegetarian if you sub beans for meat 😬— nova✨ (@MsGetty) January 11, 2019
We’ve been eating there for years and ask the beef to be substituted with beans. Not sure if their rice is cooked in chicken broth though. But it’ll be great to have more vegetarian options.— Simplysahaan (@simplysahaan) January 11, 2019
Offering vegetarian options is a way to ensure fast food chains like Taco Bell do not lose potential customers taking their business elsewhere for more plant-based options.
For years, the popular cantina franchise was synonymous with the hangover breakfast, or late night binges, with college students gorging on deep-fried Doritos Tacos or Beefy Fritos Burritos, and washing it all down with the syrupy goodness of a Strawberry Skittles Freeze.
But unbeknownst to most consumers, Taco Bell keeps a registered dietician among its staff and has reduced sodium across its menu by 15% since 2008.
Not everyone is on board, however.
There are some skeptics whose stomachs are churning at the thought of trying Taco Bell’s veggie options.
Vegetarians may want explosive diarrhea too, let’s not deprive them.— Ernie Rehrig (@erehrig) January 11, 2019
Isn't Taco Bell's menu almost vegetarian now? Is there meat/beef in the tacos? That pink slime is a soy product?— Alpha Beta (@10cc985930b9424) January 11, 2019
Nice! At least I'll be healthier when... pic.twitter.com/aG6hlnbRpM— LaughMoreIn2019 (@LaughMoreIn2019) January 11, 2019
At least your diarrhea will be healthy now.— LaughMoreIn2019 (@LaughMoreIn2019) January 11, 2019
Going to Taco Bell for vegetarian is like going to @Chopt for a burger.— lawprofblawg (@lawprofblawg) January 11, 2019
Elizabeth Matthews, Taco Bell’s chief food Innovation officer, remains proud of the chain’s dedication to pleasing many palates.
“We’ve always been a safe haven for vegetarians because we already have so many options. Many people just don’t know it.”
Plenty of fans are still eating up the new initiative.
All restaurants would benefit from offering vegetarian/vegan options ~ not to mention the benefit to the environment.— Jeannie (@ljspeirs64) January 11, 2019
Smart on their part. 👏— Chadwick (@sms_422) January 11, 2019
The right thing to do. Trying to avoid the Coca Cola dilemma is a good idea. Generations are changing, we are more conscious about our eating habits now than ever.— Abraham Penuelas (@AbePenuelas) January 11, 2019
More restaurants need to do this!— Melissa Bird (@mecabo11) January 11, 2019
And here’s some food for thought.
They'll reach an even broader base if they started offering actual food.#JustAThought— TheBlacksmith (@TheBlacksmith77) January 11, 2019
And let’s not isolate the poultry diehards.
How about continuing chicken wraps biotches— Joe Power (@realjoepower) January 11, 2019
With an improved menu, it’s time for hungry customers to make a run for the border. Or nowadays, run to their local Taco Bell.