Ultra-conservative commentator Tomi Lahren gave her caustic opinion on the Gillette ad controversy.
The Proctor and Gamble company unveiled an ad campaign knocking toxic masculinity with images of boys bullying boys and men harassing women, as a voice-over narrates, “We believe in the best in men to say the right thing, to act the right way.”
Once again, I'm very much okay with this shift in cultural standards.— Mika McKinnon (@mikamckinnon) January 14, 2019
"Be a good human" is getting ever-more commercially viable. I'm down with a future where it's cool to be protective and proactive at making the world better. https://t.co/iYsGxBQ9QF
There was backlash over the ad from clueless conservatives who missed the point about Gillette’s raising awareness about the implications of men’s behavior and the accountability of their indiscretions.
But the acid-tongued Lahren criticized the ad during a segment on Fox Nation for its apparent “double standard,” arguing that women are just as capable of “toxic femininity” but pass it off as “female empowerment.”
“I, like so many of you watching, am so sick and tired of this virtue-signaling, man-bashing exaggeration from companies looking to gain social points with liberals.”
“Now, I’m not calling for a boycott or for Americans to throw away their Gillette products. I think all of that is senseless, petty and silly.”
“But I have a feeling many men across the country might think twice when they walk down that razor aisle.”
She echoed her crummy thoughts on Twitter, calling the people supporting Gillette’s ad as “social justice warriors.”
The only people applauding @Gillette are social justice warriors who believe the solution to all the world’s problems is for men to act less like men and more like women.— Tomi Lahren (@TomiLahren) January 17, 2019
Well here’s a newsflash- women are also capable of bullying each other, harassing each other AND men!
Indy 100 mentioned that Lahren posted another tweet an hour before the one above, conceding that there are men who “think in their pants” but then argued that the ad would not correct “sick men” who are “playing with dolls” and “wearing makeup.”
There are sick men who do sick things because they think in their pants not their brains-agree.— Tomi Lahren (@TomiLahren) January 16, 2019
BUT playing with dolls, wearing makeup, gender neutral pronouns, or an overdramatic ad will do ZERO to correct sick men who do sick things! Final Thoughts on @Gillette on @foxnation
As expected, the internet responded to her lousy remark and clobbered her for her comprehension skills, or lack thereof.
and missed the point of the ad entirely - she's not the sharpest tool in the box is she!— faith & fury (@faithandfury) January 17, 2019
It’s unreal to watch her take something and twist it into something so far from the point— Blochead (@Blochead4real) January 16, 2019
No, Tomi. It’s to make assholes less like assholes. The ad is pro-good men. Why do you hate good men? Are you a man hater? Wtf, Tomi?— Sarah Wood (@sarahwoodwriter) January 17, 2019
Boys have always played with dolls. They just call them “action figures.”— Sarah Wood (@sarahwoodwriter) January 16, 2019
And speaking of women being just as capable of bullying, she was slammed for ridiculing women who are bullies when her track record shows her true colors.
Yes we know women are capable of bullying. You're a prime example. https://t.co/PxYwv3nVMs— Irram Irshad (@Crazi_crafter) January 17, 2019
Yes, you prove that women are also capable of bullying each other on a regular basis. Thanks for clarifying.— DeAnn (@Miss_Bugs_Nana) January 17, 2019
The Gillette ad concluded with an encouraging twist on their decades-old slogan.
“It’s only by challenging ourselves to do more, that we can get closer to our best. The Best A Man Can Get.”
Yes, Lahren missed the point and went on a vile warpath by attacking the liberals, like she’s always done.
But if she were to comprehend the ad’s positive message, her little epiphany could have humanized her. Now that would have been a close shave.