Generally, when diapers are full of crap, it generally doesn’t involve crap of the racist propaganda variety.
Around the country, boxes of Pampers and Target’s Up & Up brand diapers have recently been plagued by a guerilla white supremacy marketing campaign (although even that terminology is kind of generous).
In multiple states, customers who ordered boxes of diapers from Target’s online marketplace discovered laminated cards emblazoned with the words “IT’S OKAY TO BE WHITE” inside the diaper packaging.
Baffled customers have taken to Twitter to show photos of the inflammatory cards.
Just opened a box of @Pampers from @Target and found some knuckle-dragging racist slipped this card into the box. BOLO for regressive charlatans. (The reverse had links for fascist, neo-nazi, and alt-right sites. Though that must mean all 3 are the same thing) pic.twitter.com/uFuGVRRcjx
— David Tad Russell (@DavidTadRussell) March 25, 2018
The backs of the cards all seem to feature a slew of white supremacist websites, including bloodandsoil.org, Fash The Nation, and the Daily Stormer.
@LonnyWilk Wife and I bought these Target diapers and found a really racist, hateful laminated card inside under the diapers. On the front it says “it’s ok to be white!” My wife just gets a run around from the Target call centers. It’s clearly happening to others. What can we do? pic.twitter.com/2dxjRrUjse
— Mike (@mikelechter) March 2, 2018
Target was apparently completely unaware of the fact that one of their employees had been inserting these cards into diaper boxes and took steps to pinpoint the culprit once the situation was brought to their attention on social media.
The offending employee has since been identified and fired.
“After being made aware of the situation, we immediately launched a thorough investigation to address the concerns and put a stop to it,” Target spokesman Joshua Thomas told BuzzFeed in a statement. “We have identified the source, and given this is a violation of our policies and our commitment to inclusivity, terminated the team member.”
You know America is in trouble, when White Nationalist propaganda is being found in boxes of Pampers purchased at Target in Virginia. Baby diapers? WTF?? pic.twitter.com/xUR3eddMfh
— Amy Moro #RESIST (@AmyMoro) March 7, 2018
It remains unclear, however, whether this was the work of one or multiple employees.
“Based on the design of the diaper box, we also think that the laminated card must have been slipped in through the handles of the box, but we don’t have a way to identify where/when or who would have slipped it in there,” a Target employee named Jenna told BuzzFeed. “Unfortunately this card wouldn’t be detected by our team member during the packing process, since we wouldn’t have opened the sealed diaper box to inspect the contents.”
@Pampers @Target I've now heard that two moms have found these in their diaper boxes from Target. What is going on? There is white supremacist info on the back. #racism #target #pampers pic.twitter.com/kd6Apf85wM
— Lacey Hopkins (@laceyhopkins) March 24, 2018
Pampers was also unaware of the cards until upset customers began alerting them on Twitter.
“We are sorry you came across this and want to assure you we take this very seriously and are looking into this matter,” Pampers told a customer in a tweet. “Thank you for letting us know where you purchased this box.”
— Justin Deavers (@JFKforgot2DUCK) March 21, 2018
It’s currently unclear how many unsuspecting parents received the cards.
“What is the point of me sharing this?” wrote one of the original posters on social media. “Making sure we all know it is happening everywhere and it can touch each and every one of us.”
“No matter how benign it may seem to some of you. To a person of color and the white people that love them, it matters.