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McDonald’s Announces Its New Meat-Free ‘McPlant’ Burger, And Not Everyone Is Lovin’ It

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With 2020 being what it has been, many people have found themselves turning to window-shopping on the internet, looking for something new.

McDonald’s probably thought this was an ideal time to announce their new meatless burger, but much to their dismay, people weren’t really “lovin'” the idea.

The new meatless burger has been dubbed the “McPlant” by the food chain, described that it will include plant-based burgers, chicken substitutes, as well as other vegetarian products.

Ian Borden, the company’s president of international business, has spoken extensively on McDonald’s development of the product.

Interestingly enough, the chain originally partnered with Beyond Meat to test out a plant-based burger in Canada, but the project stalled due to lacking interest last April with no intention of continuing the project.

Now the two organizations have partnered again to develop and introduce the McPlant, hoping for international interest in the product.

Borden expressed: 

“[We have a] proven, delicious-tasting product. When customers are ready for it, it will be ready for them.” 

Surely, Borden meant “ready” as in ready for a shift to an increasingly plant-based diet, at least with the addition of one or two more plant-based meals, instead of a heavily meat-focused meal, once or twice per week.

And while not wildly clever or snappy, at least “McPlant” would be easy for people to remember, right?

Unfortunately for them, it seems the people are not quite ready for it, at least in most cases. 

Some people described how unsatisfying the new sandwich sounded. 

A few disagreed and said they looked forward to trying it. 

 

Some really needed to comment on the… creativity… of the name. 

But most took the opportunity to troll the company for their latest development. 

No matter how the sandwich turns out, it’s important to note that this is an important development for the planet, since less water will be required to process the plant-based product than an animal-based one, not to mention what this means for concerned animal parties.

But in the meantime, it’s funny to watch as people pick on the company for trying their best to introduce something new.

McKenzie Lynn Tozan

Written by McKenzie Lynn Tozan

McKenzie Lynn Tozan lives in North Chicago, where she works as a poet, freelance writer, and editor. She received her MFA in Creative Writing from Western Michigan University, and her BA in English from Indiana University South Bend. Her poems have appeared in Rogue Agent, Whale Road Review, the James Franco Review, Thank You for Swallowing, and elsewhere; and her essays and book reviews have appeared with Memoir Mixtapes, The Rumpus, BookPage, and Motherly, among others. When she's not reading and writing, she's in her garden or spending time with her family. For more, visit www.mckenzielynntozan.com.