With 2020 being what it has been, many people have found themselves turning to window-shopping on the internet, looking for something new.
McDonald’s probably thought this was an ideal time to announce their new meatless burger, but much to their dismay, people weren’t really “lovin'” the idea.
The new meatless burger has been dubbed the “McPlant” by the food chain, described that it will include plant-based burgers, chicken substitutes, as well as other vegetarian products.
Ian Borden, the company’s president of international business, has spoken extensively on McDonald’s development of the product.
Interestingly enough, the chain originally partnered with Beyond Meat to test out a plant-based burger in Canada, but the project stalled due to lacking interest last April with no intention of continuing the project.
Now the two organizations have partnered again to develop and introduce the McPlant, hoping for international interest in the product.
“[We have a] proven, delicious-tasting product. When customers are ready for it, it will be ready for them.”
Surely, Borden meant “ready” as in ready for a shift to an increasingly plant-based diet, at least with the addition of one or two more plant-based meals, instead of a heavily meat-focused meal, once or twice per week.
And while not wildly clever or snappy, at least “McPlant” would be easy for people to remember, right?
Unfortunately for them, it seems the people are not quite ready for it, at least in most cases.
Some people described how unsatisfying the new sandwich sounded.
McDonald's is launching a plant-based product line called "McPlant." What an exciting time… Pfizer announced a Covid vaccine. And McDonald's figured out how to make people fat with vegetables.
— Matt Fernandez (@FattMernandez) November 9, 2020
Keke Palmer after you use EBT to buy the new McPlant pic.twitter.com/PauwN7wQP8
— 〽️arth and a Glock (@JustDaTip__) November 9, 2020
— Whooty 🆘 (@_whooty_) November 9, 2020
When ordering a McPlant from McDonalds. pic.twitter.com/stEIU4im3d
— Deadpool (@DammitWade) November 9, 2020
A few disagreed and said they looked forward to trying it.
imagine what happens to the human body when you mix legal cannabis, a Covid vaccine and a McPlant burger at the same time
— StockCats (@StockCats) November 9, 2020
I want mcplant pic.twitter.com/SuEds00llF
— david rose kinnie (@hauntedhotelz) November 9, 2020
Some really needed to comment on the… creativity… of the name.
Lol really phoning it in for the vegetarians.
"What do we call this?"
"I dunno, Planty McPlant, whatever" https://t.co/daPxlkTDqj
— Laura Bassett (@LEBassett) November 9, 2020
McPlant is the laziest name for a McDonalds plant based product.
— Rob Gill 🗳 iwillvote.com (@vote4robgill) November 9, 2020
Im sorry Im losing my mind McDonalds is coming out with a veggie burger AND THE BEST NAME THEY COULD COME UP WITH WAS THE “MCPLANT”????
— Jenny "Mooky" Richardson (@Mookybear12404) November 9, 2020
Whose idea was it to name it the McPlant instead of the Twig Mac?
— Megan M (@barryzuckerkorn) November 10, 2020
But most took the opportunity to troll the company for their latest development.
Impossible Whopper: 1
— stonedtwitgnome (@stonedtwitgnome) November 9, 2020
— Logan Hall (@loganclarkhall) November 9, 2020
mcdonalds congratulations on the mcplant burger hey speaking of new ideas mcdonalds pic.twitter.com/wRCe5WYRtR
— darth™ (@darth) November 9, 2020
— TRISHA BLAKETAS (@ULTRASLUT) November 10, 2020
No matter how the sandwich turns out, it’s important to note that this is an important development for the planet, since less water will be required to process the plant-based product than an animal-based one, not to mention what this means for concerned animal parties.
But in the meantime, it’s funny to watch as people pick on the company for trying their best to introduce something new.