Those of you who watch hockey often…prepare thyself.
Abandon all hope, ye who enter here.
An Ad by clothing company State And Liberty featured Detroit Red Wings player Dylan Larkin making a statement about the struggles he has with his body.
And by struggle, we mean this phenomenon called “hockey butt.”
Hockey players use their legs more often than pretty much any other part of their body, which causes an overdevelopment of their butt.
Therefore, their butts are FAR bigger than their waist sizes would necessarily allow for, leaving them with two options: belting the heck out of their waists, or risking ripping their pants with giant butts.
Some people would call that a “good problem to have.”
this is the kind of targeting marketing i want to see from the NHL pic.twitter.com/If18tSW9QF— cayce 🌵💖 (@cayceonthego) October 2, 2019
“What are some qualities you look for in a man?”— alexorcist abad satan (@alex_abads) October 2, 2019
State And Liberty have released “stretchy dress pants” to try to resolve this problem.
And they made us all incredibly thirsty almost immediately.
I go back and forth between wanting to move to NYC or Toronto. And now seeing all this #hockeybutt trending, Canada's looking mighty tasty right now.— Frankie. (@Frankiesaywhat) October 3, 2019
My lord. #HockeyButt wins the internet today.— Raul Llanes (@TheAzulRaul) October 3, 2019
okay, this plus #hockeybutt has made for a confusing late-summer day of thirst— brandon holmes (@brandondotwitty) October 2, 2019
It is definitely raising awareness on #HockeyButt.
We are watching it continually because of…..reasons.
Is this the greatest advertisement ever made? https://t.co/YBKuwpXgSE— Hugh! McIntyre (@PopBangHugh) October 2, 2019
Boycott Mean Girls memes.— Shane Avery (@ShaneAvery) October 3, 2019
Instead, let’s keep talking about #HockeyButt
This ad is targeted. And not at hockey players. pic.twitter.com/yKQZpARmeF— brodes 🎃 (@lifeofbrodes) October 2, 2019
I can't stop watching this now. #HockeyButt— Laura Topliffe (@TheTopLife) October 3, 2019
What are YOU doing to raise awareness of #HockeyButt?
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