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Gwyneth Paltrow Gifts Herself A Vibrator In Bizarre Goop Commercial That Feels Like A Parody Of Itself

Goop/YouTube

Goop digs itself into deeper and deeper holes on a daily basis.

In a holiday-themed commercial for Gwyneth Paltrow’s cosmetic company “Goop,” she was depicted gifting herself a vibrator which she deftly withholds from her own stocking and taking upstairs.

The whole commercial feels like a satire, with a vaguely British narrator making outrageous, odd suggestions to prepare for the holidays.

The ad featured several dozen costume changes for Paltrow, as well as help for “hair” and “hair” and “hair.”

The commercial is super tongue in cheek and seems counter to the message of goop–which, to be fair, is a completely unclear message–but the satirical script seems more in keeping with goop’s biggest critics.

In fact, the video just keeps getting more and more bizarre, until the denouement, where Paltrow straight up leaves the house with a “graceful exit” after prepping her house for guests.

Wha?

Goop has come under fire at least three times in the past few years for claims of pseudoscience to the point of harming major groups of people.

Paltrow’s company seems determined to continually shoving its foot in its own mouth.

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Written by Mike Walsh

Mike is a writer, dancer, actor, and singer who recently graduated with his MFA from Columbia University. Mike's daily ambitions are to meet new dogs and make new puns on a daily basis. Follow him on Twitter and Instagram @mikerowavables.