So the idea behind “gender neutral” is that the options aren’t gendered.
But it doesn’t seem like anybody told Nike about this.
🙃🙃 it still says “men’s” and “women’s” pic.twitter.com/hWskpxvmtE
— wilfre (@Wilfreyfrey) April 30, 2019
Here are the photos @Wilfreyfrey shared from the Nike website’s gender neutral section:
Something still saying “men’s” and “women’s” is not gender neutral. Even when they’re the same clothes, that is not gender neutrality.
And users have no sympathy.
They missed their chance at making gender neutral crop tops— ☽ brightest bruja ☾ (@sharpenyerclaws) May 1, 2019
wow, cute fail— djesika bèl (@djesikabel) May 1, 2019
wow...*really not impressed* wow
What in the habidash— Justice N. Love (@citigroup06) May 2, 2019
Twitter user @DanaVivianWhite was not only not amused, but angered by the company’s failure to correctly execute their product but still be willing to take money from queer people.
So "gender neutral styles" are the "men's" clothes I wear already, just marketed specifically to androgynous, young, and thin people and likely marked up in price. Got it. https://t.co/s8ZwWCyoJK— Dana (@DanaVivianWhite) May 1, 2019
The rush for brands to profit from gender neutral products has outpaced companies actually adopting policies or equity and inclusion measures for expansive gender diversity. And even the products are lazy.— Dana (@DanaVivianWhite) May 1, 2019
What if I told you that as non-binary or genderqueer people we can wear anything we want and anything we wear is a gender-neutral style? There...probably saved you $60 on a t-shirt that might say "They" or some high waisted post apocalyptic clown windbreaker pants that cost $345— Dana (@DanaVivianWhite) May 1, 2019
And others are sharing the outrage.
Don’t forget wealthy. I’ve yet to come across gender neutral clothes (outside of @Aeropostale) that are reasonably priced— Blair Imani (@BlairImani) May 1, 2019
They never seem to use the opportunity to break the mold and make something truly gender neutral. Just changed the name of some men's clothes, and upsell the hell out of it— Donna Spring 🌸 (@th3flowergarden) May 1, 2019
ah yes "gender neutral" but still gender coded pic.twitter.com/6vHwZ7sWDg— daytime pirate clown (@Yelkers1) May 2, 2019
Saw this as a targeted add and thought the exact same thing!! Through this is exactly what I’d expect from a company that can’t make a women’s running shoe without including some pink and light teal in it— Nat Mulkey (@natalieannam) May 1, 2019
Don't forget- to 'truly' be gender neutral clothes to these companies, they have to be EXTRA BAGGY AND SHAPELESS— Bonsai (@rosesandforests) May 2, 2019
Nike has yet to comment on the fiasco.
But the public has lots to say.
Always "masculine" clothing as gender-neutral. Ugh. I literally sometimes wear trousers I find physically uncomfortable because I can't bring myself to wear skirts even on the "I can't fabric today" days I sometimes have as an #ActuallyAutistic person 😭— David Howell (@shinydh) May 1, 2019
This is more so about cut & sizing, exact styles not being available in unisex sizing & overall acceptance of wearing something that is deemed is women’s or mens. This is just a terrible example of something thats important. Helmut Lang by Shane Oliver is a much better example.— MOTO (@MOTOMODERN) May 1, 2019
When capitalism tries to commodify GNC identities through masculine hetero normative clothing thinking they doin sum'n pic.twitter.com/gW5MruFGBW— Dat_Bi_DemiBoy (@SwissArmyNegro) May 1, 2019
Because masculine is the default and it's ok to aspire to masculinity. Hit me with a gender neutral skirt.— Evan Marie (@_EvanMarie_) May 2, 2019
It infuriates me that “gender neutral” cloths are literally always just men’s clothes— Claire (@TreClaire) May 2, 2019
Hmmm. So “gender neutral” is the new “mens”? Looks exactly like the old “mens” to me.— US Citizen Barbara Banfield!🍑 (@BarbBanfieldRN) May 1, 2019
Yeah, why does it resemble “men’s”?
Capitalism!— Sauceface Killah 🏳️🌈🏴 (@416raccoon) May 1, 2019
They just look like stuff sold in the women’s sports clothes section at Walmart.— Andrea Harris, Cat Lady 🦉🦇 (@GhostCatLady) May 2, 2019
Why is “gender neutral” clothing always oversized jackets, shirts, and joggers. it’s not about giving us GN clothing, it’s fabric it doesn’t have a gender, but put NB, GF, and or GNC people in clothes alongside cis people like a regular ad.— FANCY GHOST 💎 (@Love_Rimk) May 2, 2019
I'm so fucking tired...— Mayonnaise American Amanda (@whattheplucked) May 2, 2019
Anybody really truly surprised that companies n corporations profit off faking being socially woke— yung orangello (@YoungsterProxy) May 2, 2019
Gendering gender neutral clothes is the opposite of the right way to sell gender neutral products.
Nike—just do it…better, next time.