A local blade sharpening business in Clifton, New Jersey called Cutter’s Edge is facing intense backlash after the owner David Feinberg posted a sign by the front door that read:
“Speak English or Pay $10 Extra.”
As one passerby captured a picture of the racist sign and posted the now viral photo onto Twitter, other users were quick to express their outrage at the signage.
@NJGov @GovMurphy @LtGovOliver @NewJerseyOAG @CoryBooker
How do we feel about Cutter’s Edge (345 Lakeview Ave, Clifton NJ) posting this sign that says “Speak English or pay $10 extra?” pic.twitter.com/KYcQICwCzD
— Eric J (@ericjlazaro) September 5, 2020
Not to miss any details, netizens noticed more red flags in the other signs surrounding the entryway including a help wanted sign that read:
“Must speak English”
“On the books”
“Will train if nessary”
“13 or older”
People were taken aback, though unsurprised, that the owner added sexism on top of racism and a Trump support sticker in the window.
Are we not gonna talk about “girls ok” ???
— jewelya (@Jewelya1313) September 8, 2020
That help wanted sign is a joke. It’s illegible
— Divatudenj (@divatudenj) September 9, 2020
i knew it pic.twitter.com/0XZ0Sso1VN
— loopsssx (@loopsssx) September 8, 2020
crazy how they put “must speak english” but always “will train if NESSARY” like who’s the one that needs help theyre english??
— n Ⓥ (@normalnohely) September 8, 2020
“13 or over. Girls ok”. Sounds like a Trump slogan.
— ESAnderson (@ESAnderson19) September 13, 2020
13 or over. Red flags are everywhere on this place
— NoBigGovDuh (@NoBigGovDuh) September 14, 2020
America was already home to hundred of Indigenous tribes with their own unique languages prior to any European discovery, none of which were English. There is no official language of the United States although some states, not including New Jersey, independently designated theirs as English and differing Native Languages of the respective areas.
Some Twitter users missed their history lessons.
i think it’s fine this is america our native language is english and people living here should learn to speak our language it also takes more time with a non english speaking customers and that takes away from other customers costing a small business owner money
— TOMMAS ETHRIDGE (@TOMMASETHRIDGE) September 11, 2020
ILLEGAL MEANS NOT LEGAL AND YOU DO NOT BELONG HERE! OTHERS HAVE COME TO THIS COUNTRY PROPERLY AND LEGALLY ! THE DACA SWAMP IS ABOUT TO BE DRAINED Y’ALL !
— Carol Slack (@cas3135) September 8, 2020
Other Twitter users found humor in a sign posted charging people for not speaking English where it was obvious the owner struggled with spelling and grammar themselves, even in an apology sign.
“… except out Hart Felt Sadness it may have caused.”
— Gina Vergel (@ginavergel7) September 10, 2020
Well, well… looks like the really got a good command of the English language themselves.
— Monisola Longe (@monisola_longe) September 14, 2020
I called and the owner spoke on the voicemail like he had marbles in his mouth. It is always projection with these people. They tell what their insecurities are if you like ‘em. #whitemalefragility
— Lauren_AJ (@LaurenAJ18) September 9, 2020
The public backlash was so intense that after a large influx of bad reviews Yelp has stopped the ability to review the business as they monitor the page.
Yelp users joined Twitter in disgust of the hateful sign.
This is disgusting! They deserve a huge fine for this!
— LOL (@Nessaaaaaa_) September 8, 2020
shut them down
— lex (@lexreitz) September 9, 2020
“I did it out of frustration. I had something to get off my chest.”
Racism in any form is unacceptable and although we enjoy the right to free speech in the United States, hate speech does not qualify under this protection.