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New Jersey Store Slammed Over Racist Sign Saying It Will Charge More If You Don’t Speak English

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A local blade sharpening business in Clifton, New Jersey called Cutter’s Edge is facing intense backlash after the owner David Feinberg posted a sign by the front door that read:

“Speak English or Pay $10 Extra.”

As one passerby captured a picture of the racist sign and posted the now viral photo onto Twitter, other users were quick to express their outrage at the signage.

Not to miss any details, netizens noticed more red flags in the other signs surrounding the entryway including a help wanted sign that read:

“Must speak English”

“On the books”

“Will train if nessary”

“13 or older”

“Girls ok”

People were taken aback, though unsurprised, that the owner added sexism on top of racism and a Trump support sticker in the window.


America was already home to hundred of Indigenous tribes with their own unique languages prior to any European discovery, none of which were English. There is no official language of the United States although some states, not including New Jersey, independently designated theirs as English and differing Native Languages of the respective areas.

Some Twitter users missed their history lessons.

Other Twitter users found humor in a sign posted charging people for not speaking English where it was obvious the owner struggled with spelling and grammar themselves, even in an apology sign.

The public backlash was so intense that after a large influx of bad reviews Yelp has stopped the ability to review the business as they monitor the page.

Yelp users joined Twitter in disgust of the hateful sign.

@ David D./Yelp
@John A./Yelp


Although the owner Feinburg expressed remorse when talking to USA Today, he only attempted to provide excuses for his intolerant behavior saying:

“I did it out of frustration. I had something to get off my chest.”

Racism in any form is unacceptable and although we enjoy the right to free speech in the United States, hate speech does not qualify under this protection.

Heidi Dockery

Written by Heidi Dockery

Heidi Dockery is a Maine artist & nature enthusiast with an affinity for libraries. She studies Criminal Justice with a special focus on psychology & sociology at the University of Maine. When not studying, painting, or re-reading the works of Terry Pratchett, she volunteers & enjoys various activities most would label nerdy.