Bubba Wallace is the only Black NASCAR driver in 2020 and has been an outspoken supporter of the Black Lives Matter protests, which began in the wake of George Floyd’s murder.
So, it was particularly shocking when a rope tied in a noose was discovered in his assigned garage.
After a federal investigation was completed, the FBI concluded that the rope had been in the garage since as early as last October.
But this was undeniably an emotional experience for Wallace, seeing as how he was just recently assigned to Garage #4 before the contents were discovered inside.
Last week, to make matters worse, an advertisement went up on Facebook Marketplace selling what was called “Bubba Rope” as a twisted response to the noose found in Wallace’s garage.
The ad was placed by Mike Fulp, a Talladega Superspeedway track owner in Stokes County, North Carolina.
In the ad, he posted an image of a rope and captioned it:
“Buy your Bubba Rope today for only $9.99 each, they come with a lifetime warranty and work great.”
The advertisement was heavily criticized by Fulp’s followers and fans of the Talladega track. Many threatened to never attend the track again after Fulp’s stunt.
Even the Governor’s office in North Carolina had something to say about it.
Ford Porter, Governor Roy Cooper’s Deputy Communications Director, responded:
“This incident of racism is horrific and shameful. North Carolina is better than this.”
The situation quickly made the rounds on social media, leading to tense racial debates on Twitter.
There were many racially-charged comments made against Wallace, stating that he was pulling the “race card” to ruin NASCAR.
Others were more supportive and stated that America needed to continue to change.
This IS America https://t.co/3tRUoLxg6F
— Darryl Austin (@DAfromTexas) June 26, 2020
I started coming to 311 with my son but after your Bubba Rope b.s. my money's going to go to Bowman-Gray and Tri-County. Go learn to be a promoter, it's not hard, not saying stupid stuff in public forums is a good start in the right direction. Worked for me when I was one.
— hotrod2001 (@2001_hotrod) June 28, 2020
🤣😅 That's a funny one, Mike! Yeah, but no. We prefer to support businesses that stand for freedom and equality for all.
— Pedro Santana (@PS_Music) June 26, 2020
Though Fulp did not respond to opportunities to comment on the situation, the Facebook Marketplace ad was removed by last Thursday without another word on the matter.
A few followers on Twitter, however, pointed out that Fulp intends to host a “Heritage night” to raise money for his track, where Confederate flags and other controversial merchandise will be sold.
You must be a hollow shell of a so called human being to actually advertise this disgusting merchandise namely "Bubba Rope." Your racetrack should fold and may you face sudden obscurity.https://t.co/fP0OlX9okk
— t. Oratangip (@repsiw5) June 26, 2020
Mike Fulp, owner of the 311 Speedway in Stokes County, NC thought it would be clever to put an ad for "Bubba Rope" on @Facebook.
— Linda Brickley (@linda_brickley) June 27, 2020
— SaveAmerica (@FKTrumpsMadness) June 26, 2020
It’s unclear at this time if anything further will come of Fulp’s advertisement or his “Heritage night.”
UPDATE: The Carolina Sprint Tour announced that it would no longer race at the race track as a result of Fulp’s “Bubba Rope” ad.