North Carolina Race Track Owner Hit With Backlash Over Disgusting ‘Bubba Rope’ Advertisement

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Bubba Wallace is the only Black NASCAR driver in 2020 and has been an outspoken supporter of the Black Lives Matter protests, which began in the wake of George Floyd’s murder.

So, it was particularly shocking when a rope tied in a noose was discovered in his assigned garage.

After a federal investigation was completed, the FBI concluded that the rope had been in the garage since as early as last October.

But this was undeniably an emotional experience for Wallace, seeing as how he was just recently assigned to Garage #4 before the contents were discovered inside.

Last week, to make matters worse, an advertisement went up on Facebook Marketplace selling what was called “Bubba Rope” as a twisted response to the noose found in Wallace’s garage.

The ad was placed by Mike Fulp, a Talladega Superspeedway track owner in Stokes County, North Carolina.

In the ad, he posted an image of a rope and captioned it:

“Buy your Bubba Rope today for only $9.99 each, they come with a lifetime warranty and work great.”

The advertisement was heavily criticized by Fulp’s followers and fans of the Talladega track. Many threatened to never attend the track again after Fulp’s stunt.

Even the Governor’s office in North Carolina had something to say about it.

Ford Porter, Governor Roy Cooper’s Deputy Communications Director, responded:

“This incident of racism is horrific and shameful. North Carolina is better than this.”

The situation quickly made the rounds on social media, leading to tense racial debates on Twitter.

There were many racially-charged comments made against Wallace, stating that he was pulling the “race card” to ruin NASCAR.

Others were more supportive and stated that America needed to continue to change. 


Though Fulp did not respond to opportunities to comment on the situation, the Facebook Marketplace ad was removed by last Thursday without another word on the matter.

A few followers on Twitter, however, pointed out that Fulp intends to host a “Heritage night” to raise money for his track, where Confederate flags and other controversial merchandise will be sold. 


It’s unclear at this time if anything further will come of Fulp’s advertisement or his “Heritage night.”

UPDATE: The Carolina Sprint Tour announced that it would no longer race at the race track as a result of Fulp’s “Bubba Rope” ad.

Written by McKenzie Lynn Tozan

McKenzie Lynn Tozan lives in North Chicago, where she works as a poet, freelance writer, and editor. She received her MFA in Creative Writing from Western Michigan University, and her BA in English from Indiana University South Bend. Her poems have appeared in Rogue Agent, Whale Road Review, the James Franco Review, Thank You for Swallowing, and elsewhere; and her essays and book reviews have appeared with Memoir Mixtapes, The Rumpus, BookPage, and Motherly, among others. When she's not reading and writing, she's in her garden or spending time with her family. For more, visit