Online fashion retailer PrettyLittleThing is making waves with its new collaboration with model Hailey Baldwin. For their newest campaign, the site is featuring models of two different sizes wearing each piece, showing viewers what different body types would look like in the outfit.
PLT have started showing two sizes in their pictures ?????? pic.twitter.com/T1NBxBmTok
— S (@skyfordd) November 6, 2018
Twitter users absolutely loved that PLT had made such a push for inclusion!
i absolutely LOVE how @OfficialPLT hailey holiday campaign has plus sizes for all the outfits hailey wore ?
— courtney (@jaileybabyy) November 6, 2018
@haileybaldwin thank you for also including PLUS SIZE WOMEN in your campaign for @OfficialPLT
— Zoé Airelle (@Zmoneymill) November 7, 2018
Even though they drive me mad. This is why i love them. @OfficialPLT https://t.co/pKNuwIxWLf
— #LaidBarePodcast (@Oloni) November 7, 2018
People called on other fashion sites to do the same.
@OfficialPLT are slaying???? this is what every clothing website need, nothing more annoying than seeing something on only a plus size model or only on another model whose petite pic.twitter.com/qSkmEgJVtY
— Olivia Scott (@OliviaScott_Xxx) November 7, 2018
Finally there doing something fantastic and not just aiming at one type of blogger love this❤️❤️❤️
— REBECCA HAYDEN (@rebeccachaydenx) November 6, 2018
Even if they weren’t a fan of PLT’s clothes, many had to admit this was a positive step for how we think of body images.
I’m personally not a fan of their clothes, but this is such a good thing! More companies need to take note ?? https://t.co/cMwpuYerCP
— Heroine In Heels (@LauraJHyatt) November 7, 2018
Twitter had some suggestions as to what the next step should be…
we get different skin tones, yall lit. https://t.co/VQ9ecuGhC4
— Belcalis Alamanzer. (@thegirllogan_) November 7, 2018
Next more darker skin tones so I can see how it might look on me ?
— Tina (@SSESTINA) November 7, 2018
This is amazing! But can we also get images of what clothes look on models of different heights??♀️ because trouser and Jean shopping is a big issue when you’re 5ft tall https://t.co/hmtAxpLMGe
— kat (@watson_505) November 7, 2018
This is a great step, and I understand they are models …but why is it always the option between being a size 6 or “curve” 18. When can we start seeing a reflection of more body types ? @OfficialPLT https://t.co/MHqYtLCPoi
— Francesca Elmer (@FranksElmer) November 7, 2018
Though total inclusivity is still a pretty long ways away, some users were just grateful a step had been made in the right direction.
Why should this be an amazing thing and not the norm? Shouldn’t discriminate against any size be it bigger or smaller. https://t.co/gO1TZeVwuI
— laurenn (@lollyb_x) November 7, 2018
That’s a start ???? https://t.co/csZtV9gfba
— CRYS (@TrulySongbird) November 7, 2018
H/T – Twitter, The Independent
