Uber Issues Apology After An Official Account Calls Someone The N-Word On Twitter

Pavlo Conchar/SOPA Images/LightRocket via Getty Images // @lickens/Twitter

Here’s an example of what happens when automated systems backfire!

Uber was forced to apologize to its social media followers after its support Twitter account tweeted the n-word.

The tweet was in response to a Twitter user who deliberately took the slur as their username and tweeted at the company’s support account in an attempt to get Uber to use it publicly.

Uber’s spokespeople immediately went into damage control mode once they realized what had happened.

A spokesperson told Fast Company: 

“We apologize for this offensive tweet and are disappointed our process to prevent something like this from happening was not effective here. Our support team is taking additional steps to help ensure this doesn’t happen again.”

Here’s the tweet in question:


Unfortunately, the circumstances that led to the tweet appear to have been overtaken by outrage.

But some people have tried to correct the record.

The incident comes at an unfortunate time for the company, which has been trying to convince money managers that its growth plans warrant a valuation of up to $91.5 billion in an initial public offering.