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Vegan Customers Are Suing Burger King After Claiming Their Impossible Whoppers Are ‘Contaminated’

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If you’re vegetarian or vegan and were hoping to try the new Impossible Whopper from Burger King, you may want to pay attention to the fine print.

A vegan man is suing the restaurant chain for false advertising, alleging they “duped” customer’s into eating the meat-free patty.

However, the Impossible Whopper is cooked on the same broilers as the normal meat patties unless specifically requested.

There’s been a big push from Burger King to market the meatless patty. They’ve gone so far as to trick customers with a blind taste test.

However, at the heart of their ads, Burger King has been trying to convince meat eaters they will like the plant-based burger. The fact their product provides new offerings for people with more restrictive diets was a bonus.

The Impossible Whopper is not cooked on separate equipment, unless asked for, and even then, it would be microwaved instead of flame broiled.

The man who filed the lawsuit points out that the ads claim the Impossible Whopper is “0% Beef” and the drive-thru he ordered from had no verbiage about how the patty was cooked.

The talk around the burger has mostly focused on possible nutrition—or lack of nutrition—value of the burger. There was less talk of the burger’s veggie credentials.

This new lawsuit has brought the ire of vegetarian and vegan people who believed the burger would be friendly toward their diets.

However, the company’s webpage for the Impossible Whopper has included a footnote that would make a vegan pause.

It reads,

“For guests looking for a meat-free option, a non-broiler method of preparation is available upon request.”

That method is being heated in the microwave. Even if you have the restaurant cook it that way, the Whopper naturally comes with mayonnaise, which would also have to be requested to be removed.

This controversy first cropped up when the nation-wide rollout of the burger took place earlier this year.

Despite the natural presence of eggs, vegetarians thought it would be a good option, until Burger King acknowledged very quickly that the Impossible Whopper is cooked on the same broiler as chicken and beef products.

This has led some to think the lawsuit is frivolous.

This led to heated debate over the veggie patty.

Some believe Burger King should have a grill dedicated to the vegetarian option. Others think they need to be more up front about the cooking method.

Still more are just happy to have more meatless options. While the Impossible Whopper is not the vegan holy grail, it is a positive step towards reducing our meat consumption.

Whether or not the lawsuit is successful, the story has ensured every vegan and vegetarian is aware of how the patty is prepared.

The thoughts on every side of this issue are being shared across social media, as people ask what Burger King’s responsibility is.

Regardless of the outcome, the fact we have a way to reduce meat consumption is very important. Climate scientists agree we need to cut back.

In order to raise the animals for our meat products, massive amounts of forest land is cleared. Livestock contribute to greenhouse gases and the ocean suffers pollution from these mass farms.

Despite this, the demand for beef products is very high. The USA saw a ten percent increase on their already high beef consumption in 2019 compared to 2015.

Products like the Impossible Whopper can bridge the gap to reduce meat consumption. And having it at a national fast food chain makes it much more available to the consumer and cuts back the number of meat patties Burger King might have sold.

We’re unfortunately not at a time where vegetarian and vegan people can order from a non-vegan restaurant without asking about their order. But we have reached a point where Burger King is limiting its use of ground beef burgers.

If you’re looking to fulfill some vegan munchies cravings, the GLUTEN FREE and VEGAN Healthy Snacks Care Package (28 Count) is available here.

Sorry, but no burgers in the snacks.

Ben Acosta

Written by Ben Acosta

Ben Acosta is an Arizona-based fiction author and freelance writer. In his free time, he critiques media and acts in local stage productions.